Running an online business means keeping up to date with the latest developments in search engine optimisation. Are you aware SEO guidelines are constantly changing? If you want to keep your ecommerce website ranking well on Google, you need to keep on top of these details. Some of the most fundamental principles of SEO still apply, but you need to know what has changed to stay ahead of the pack.
Google the topic and you’ll find hundreds of tips and ways to improve SEO. However, deciding which approach you should be taking now can be overwhelming. Approaching an SEO agency Melbourne ecommerce owners are using would be a great step to take. Also consider other ways to keep on top of SEO, so you have an effective strategy in place at all times.
5 Ways to Keep on Top of SEO for Your Online Business
1. Watch Your Website Performance Speed
You could be using all the right SEO tips for your website but if it’s going to load slowly, your visitors will get frustrated. Customers expect ecommerce sites to work optimally, speed-wise. They don’t want to be left hanging while waiting for a page to open or a payment to be processed. If your website takes longer than 3 seconds to load, most users will abandon your site.
But here’s a fact you may not be aware of if you’re new to building and maintaining websites. Your site speed influences how it ranks on Google! How do you improve your site speed? Deactivate plugins you no longer need, declutter sidebars and remove elements that slow down your site.
2. Talk to Humans: Think Long-Tail Keywords
One big factor that has changed SEO practice is using keywords as the basis for writing your content. This often results in poorly written material that offer little value to your customers. The time has come now to focus on writing content that talks to humans and keeps them fully engaged on your site.
Useful and well-written content keep users on your site longer and search engines recognise this as positive behaviour. This means you’ll be rewarded and ranked higher than a site that focuses only on keywords. Especially, try to optimise by using long-tail keywords which are known to improve communication between your online business and customers.
3. Linking Out and Inbound Links Still Work
One of the fundamental SEO principles that still apply is link building and using inbound links. Linking out to other high quality and authoritative sites not only helps your reader but improves your search engine optimisation. Another benefit of linking out is getting inbound links supporting your content.
Inbound links still matter for SEO purposes. You can win these links by writing high-quality content that’s informative and engages your audience. By using smart link building processes, you can get recognition of your online brand and even be shared as part of an influencer marketing campaign!
4. Set Up Web Analytics
How will you know if your SEO strategies are being effective? If you’re getting lots of visitors to your site, lead generation is good and sales are high, you can assume you’ve hit the SEO nail on the head. But, there’s another smart way of checking your search engine optimisation and that’s setting up web analytics.
Keep on top of your site’s SEO by reviewing your web analytics. Some website builders integrate this into your site but you can also use software such as Google Analytics to track what’s happening.
5. Tap Into the SEO Power of Meta Descriptions
You can get a lot of SEO power out of writing a good meta description. This is what users see first when Google opens your page. The trick here is to write unique meta descriptions for every piece of content you put up on your website. Search engines don’t like duplicate content, and this applies to your short meta description blurb.
Not only will you get rapped on the knuckles by the giant of search engines for duplicate material, but you’ll disappoint users when they see no correlation between your meta description and the page they’re taken too. Stay on top of SEO by keeping each meta description original.
Other Quick SEO Tips
Here are some quick tips to help you keep on top of SEO:
- Keep your URL simple for both user experience and SEO purposes
- Create content worth sharing on various social media platforms
- Search engines like images that have the right keywords associated with them
- Keep publishing unique and informative content
- Don’t change your domain all the time
- Keep up to date with SEO by taking courses from experts in the digital marketing industry
Get SEO right and your online business will continue to thrive even if the competition is stiff.
Final Thoughts
These tips will keep you on top of SEO and help your website rank well with top search engines such as Google and Bing. However, if you find managing your website and writing good content is time-consuming, hiring the services of a SEO agency is a good investment. This way, you can rest assured your digital marketing is up to date and benefiting your brand.