The City of Chicago, one of the largest cities in the United States, has one of the world’s largest diversified economies.
There are more than 1.2 million small businesses in Chicago and other areas of Illinois. These businesses employ more than 45% of the state’s workforce, 20% of the population.
If you are a small business owner working on setting up a strong foundation in Chicago, a good website will help you reach potential customers. Many Chicago Web Design agencies can design a creative and functional website that will highlight your products or services.
While you may develop a web design on your own, coming up with a viable idea can take a lot of time. Here are five web design ideas that you can incorporate into your website to help you start.
You Can Add a Cultural Concept to the Website
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When it comes to small businesses in Chicago, be it shops, stores, or other services or products, you will have limited funds and resources, especially for promoting large marketing campaigns like the ones that big companies do.
Instead, creating a unique and distinctive website will help you attract and maintain new and potential customers. Many Chicago Web Design agencies create web designs based on strong concepts. You can introduce the story or the cultural concept that is behind your business in your website design.
With Chicago’s economy diversified and strong, competition is inevitable. Incorporating the cultural concept idea into your small business website will immediately push you to the spotlight and give your customers a chance to learn more about you and feel that emotional connection required for a business to lift off.
Innovative Design Focused On Your Business Element
Chicago has a long history of ingenuity, business, and commerce. And all the small businesses enjoy healthy natural competition based on location, workforce, and infrastructure. Being in such an environment, you can consider using your business’s core element in your website design.
If you are running a small hotel or a restaurant in Chi-town, you can develop a story-book-like menu design for the website. It will give them a unique feel while engaging with your website and attract more potential customers online.
You can add an animated mascot or cartoon figure to the website for snack shops or book shops located in Chicago Loop to make it more engaging and exciting. It will also create an appealing user experience for the customers. For online digital agencies, a high-tech design focusing on futuristic elements will be a useful add-on.
Make It a Clutter-Free & Simple Design
Minimalism has been the latest trend in design. From the Aqua Tower to the Sears and Marina Towers, many buildings are based on minimalist designs, which have now shifted to the digital world as well.
Minimalist design with elegant, classy, and soft color schemes will help highlight your product or services and make it more appealing to potential customers.
Go with simple and attractive designs. A website with an intricate design and top cluttered information can sometimes overwhelm the customers and turn them away from your website, thereby costing you a potential customer. A simple and uncluttered design will convey the right message.
Professional and Consistent Branding Style
Some of the top-performing small business sectors in Chicago include construction, food and beverage, entertainment and warehousing.
As a small business, when you are designing your website, you have to concentrate on its professional look to complement your brand. For example, you can choose colors that match your brand’s logo.
When you hire any Chicago Web Design agency, they will help you incorporate that professional and unique look to your website keeping in mind your brand’s visual appeal. You can add interactive elements throughout the website to keep the customers engaged and develop a suitable product presentation concept.
Create an emphasis on the service and product that you offer. Use high-quality images and appropriate color schemes, which will give good contrast and make it easy for the customers to read the content on your website.
Animations and Friendly Design
Animations are used in web design to move things on the web page in a fluid and natural way as customers scroll through it. It helps draw attention to something on the webpage, be it your product, service, or content.
Instead of static, boring, and monotonous web pages, Chicago web design experts suggest using animations to make your page more attractive and dynamic. A friendly layout with easily identifiable elements and navigation in a good flow will retain the viewers in your website and even convert them into potential customers for your small business.
With the right website, your small business can take off well amidst the competition in Chicago. A website with a strong visual appeal will bring in many users and increase your conversion rates.