Improving your WordPress SEO is extremely crucial if you are planning to garner more traffic to your website. However, most of the WordPress SEO guides are way too technical for the users to get started and that is where the problem arises.
If you are extremely serious about increasing the traffic on your website, then one thing that you need to pay attention is to use best practices of the WordPress SEO and ecommerce seo such as brainvire.
Here in this article, we are going to share the top WordPress SEO tips that would help in improving the WordPress SEO and also help you garner more organic traffic.
You might have heard people saying that WordPress is SEO friendly which is why a lot of people tend to choose WordPress before starting a blog or a website.
With WordPress, you can make sure that the code generated by it follows the best SEO practices and you can maximize your SEO efforts in order to get a lot more out of what is needed.
Let’s step further and check the actionable steps that are required to optimize the WordPress SEO:
What is SEO and Why is it Required?
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SEO also referred to as Search Engine Optimization is a strategy that is used by website owners to garner more website traffic and ensure that their page ranks higher in the search engines.
Search engine optimization is not just about tricking the Google search, it is more about ensuring that your website is optimized and the formatting that you have done makes it easy for the search engines to browse through your website.
When people tend to search the web for the topics that you are writing about, then your optimized content would appear higher in the search results. Moreover, you will be able to get more people on your website by clicking on the links provided.
Search engines happen to be the biggest source of garnering the website traffic. Google and several other search engines often make use of advanced algorithms that help in understanding and ranking pages according to the search results. Moreover, the algorithms are not entirely perfect and you need to help them understand what your content is all about.
In case your content is not optimized, then the search engines will not understand how to rank it. You people tend to search for topics that you are writing about, your website won’t appear in the search results, and you will miss out on the traffic.
It is extremely important for the business owners to make sure that the search engine website is friendly so that you can maximize the search traffic.
Ways in which you can ensure better WordPress SEO
SEO can sometimes be technical but by just learning a few basic tips for SEO, you will be able to optimize your site and get a noticeable boost to the website traffic.
The tips gives below do not require any specialization, you just need to know the basics of each one of them:
Check for the Visibility Settings of the Website
WordPress has a built-in option that can help in hiding your website from the search engines. Moreover, the purpose of this particular option is to allot you some time to work on the website before it is ready to be used in public.
However, make sure that you keep a check of these settings otherwise your website won’t be available to search engines.
In case your website is not appearing in the search results, then you need to make sure that the option remains unchecked.
You just need to log in to the admin page of the WordPress site and ensure that you visit the Setting >> Reading page.
Another thing that you need to do is to scroll down on the ‘Search Engine Visibility’ page and uncheck the ‘Discourage search engines from indexing this site’ box. Save the changes once you are done with it.
Use SEO Friendly URL Structures in WordPress
Make sure that you are using SEO friendly URL that contain words that would help in explaining the content written on the page and would make it easier for the viewers as well as search engines to scroll through them.
Make the URLs readable to users so that they can see what’s on the page just by looking at the URL text.
Avoid using numbers that are not related to the content as that would make it harder for the users to guess what they are looking for on a specific page.
By using SEO friendly permalink structure, you will be able to improve your chances of getting better search results.
In order to check and update the performance of the WordPress site’s permalink structure, go to Setting >> Permalinks page. Moreover, select the post name option and save the changes to store the settings.
WWW or Non-WWW websites
If you are starting out, then make sure that whether you want to use www or non-www in your site’s URL. These two are completely different websites according to the search engines and you need to choose one and stick with it.
Pay heed to these basics of ensuring that your WordPress site has proper SEO and you will surely be able to bear accelerating results in the future.