The number of brands incorporating Instagram marketing into their business strategy has skyrocketed in recent years. While just under half of marketers used Instagram in 2016, it will be over 80% by early 2020. This trend is expected. Instagram has a monthly audience of 1 billion active users, with an advertising audience of over 849 million. Here are the best Instagram marketing tips for 2021. They are sure to help improve your marketing strategy , whether you are a beginner or an experienced professional.
1. Setting up an Instagram Business Account
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Before you start marketing on Instagram, you need to create a business account. If you already have one, then skip to the tips below. If you only have a personal account, skip to step 3. To create a business account you will need:
Step 1. Download the Instagram App
- For iOS
- For Android
Step 2. Register
- Open the app
- Click “Create Account”
- Enter your email or phone number
- Come up with a username and password
- Fill in your profile information (more on this in section 4) and click Finish
Step 3. Switch to a business account
- Go to your profile and click the menu icon in the upper right corner
- Click Settings, then Account
- Click on the last menu item, namely Switch to Professional Account
- In the window that opens, select Business
- Fill in the basic data
- At the last stage, link the Facebook business page (if there is one)
If you skipped the section above and plan to do Instagram marketing using a personal account, you definitely need to rethink your approach.
A business account provides you with features that are not available for a personal account, for example:
- Instagram stats
- Promotions
- Contact information and a call to action button on your profile
Obviously, using a personal account is much easier. However, you can never learn Instagram marketing without mastering the functionality of a business account.
2. Be Clear about your Goals
All social platforms are good tools for promoting a business. But you won’t be able to use these tools effectively if you don’t know exactly what you want to do.
With Instagram, you can implement a wide variety of marketing goals. For example, you need:
- Build brand awareness?
- Get new clients?
- Promote your brand as a leader in a specific industry?
- Increase your sales?
You may even want to accomplish several different goals. However, if you do not know the direction of your marketing strategy, you are unlikely to achieve results.
3. Define your Target Audience
A little background research will help you identify the categories of potential buyers you can interact with using Instagram.
There are basic points when selecting a target audience. You can check them out in our article on defining your target market .
Knowing who your audience is gives you targeted content creation on your page and launching effective advertising campaigns (promotions).
4. Optimize your Profile
With just 150 characters in your Instagram bio, you need to make a memorable first impression on your visitor. In this section, it’s worth highlighting the personality of your brand and telling people why they should follow your account. On the one hand, this number of symbols is not enough to fully describe your brand.
Fortunately, there are a few more fields in the Instagram business profile. They can be used to promote your brand. In addition, you need to add contact information that makes it easier for visitors to find you. These fields include:
- Your name: 30 characters
- Username: up to 30 characters
- Site: a clickable URL to lead visitors to
- About me: 150 characters
- Category: Business Feature That Describes Your Business’s Main Area of Interest
- How to contact: tell visitors how to find you
- Call-to-action buttons: empower users to interact with you directly from your profile page