Representatives of different countries prefer different types of recreation and tourist destinations. But it is better to work with an eye to those countries whose language and mentality are familiar to you. So you will save on website content.
If you already live in a popular tourist country, then focus on those who often come to your region. The following data will help you determine the target audience of the future site with best travel website development company.
Favorite destinations of tourists from different countries:
Germans most often fly to Spain, Italy, Austria, Turkey.
Americans prefer Canada, Mexico, Bahamas, Italy, France, Japan, China.
The Chinese spend the most on trips to Asian countries Thailand, Vietnam, Taiwan, Singapore, Japan, as well as the UK, USA, France and Italy.
Egypt and Turkey, which are familiar to Russians, are now closed, and the flow of people leaving for Thailand, Spain, Greece, Italy has sharply decreased due to the depreciation of the ruble. I think that in 2016 Russia will focus on domestic tourism.
The British often travel to Spain, Portugal, USA, Italy, Greece, Egypt (closed at the moment), France.
Important! For better classification and higher conversion, I recommend not using the names of entire countries as keywords. It is more efficient to choose a specific destination or resort.
Choose a Domain
Contents
So, you have decided on the target audience and the resort. It’s time to choose a domain.
If your target audience is dominated by tourists from a certain country, choose the appropriate domain: “.de” for Germans, “.ru” for Russians, etc.
It is better not to use long names.
Choose keywords
Before the flight, most tourists are interested in the same thing: hotels and their location, food, entertainment, attractions, prices, mobile communications and the Internet, transport, excursions, the best beaches and phrases in local languages.
Create Unique Content at an Affordable Price
Content matters, as this is how we will be found when searching on Google and other systems. Unique, high-quality articles will strengthen your site’s reputation and convert visitors to your customers faster.
You can create your own content. A quality product can be obtained at a low cost. The fees of authors from Asia, Africa, Latin America and even some European countries are not high.
Look for artists on local forums. Native authors are more familiar with the topic and are more likely to provide original and non-trivial text.
Try to live in the place you are writing about.
Launch a Website
To generate a WordPress site.
Install the dedicated Travelpayouts plugin. The standard template adapts to the direction chosen in the first paragraph.
There are also plugin kits and tips for customizing WordPress for SEO on the Internet. Create your own “assembly”, which you will then use to generate several dozen sites. Professionals of https://fireart.studio/mobile-and-web-development-company/ are ready to help to do this.
Submit your site to a domain name and add articles.
Get Traffic from SEO
Most visitors arrive at sites through popular search engines as they rank highly for a huge number of keywords with low competition. I prefer to use the following techniques:
Links from reputable travel forums. Create an account with a link to your site in the profile. Search hot topics and answer questions.
Reputable social bookmarking services are the first links I get to my site from there.
Guest posts are a great value for any travel site. Many bloggers will gladly share a link to your resource, and even for free.
Buy links from trusted sources related to my niche. Not cheap, but efficiency at its best.
You cannot put questionable links directly to your resource – use your own mini-sites or the Private Blogs Network as a spacer for this.
Mini-sites: Links from 20-50 own sites to which users add their content, 5-7 pages each.
Get Traffic from Review Sites
Review sites like TripAdvisor or Tophotels generate great traffic. some tips for working with these sites:
Create 10 accounts on each site; Leave reviews about random hotels or restaurants; rate – in a word, do everything to make your accounts look more or less believable.
Find out which hotels in your target destination are most in demand. You can just rewrite someone’s opinion in your own words. Be sure to mention that everything was “very well organized [insert your site name here]”. Use not a link, but a name or a keyword for which you have high positions in search engines. If your review looks believable, there will certainly be someone who will google your site.
Hire someone to post reviews for you every day.
Get Traffic from Social Networks
You will definitely need an official group for your travel agency website. In addition, it makes sense to create general groups dedicated to your target areas – they will not have your competitors.
Facebook is a good method described on the BlackHatWorld forum: make a site like a news portal in a chosen niche and carefully, without annoying moderators, distribute links to it in large thematic groups.
Youtube – upload videos on topics (excursions, hotels, etc.) on Youtube, in the description, indicate the name of the offer, add a logo and a link to your website.
Yahoo Answers, other Q&A sites, forums – every day there are tons of questions about your chosen niche. Post your questions, answer them and rate them. In the process, you can also answer questions from other users.
Email Newsletter – Offer discounts to subscribers. Create landing pages, collect email addresses and send out special offers.
Monetize Traffic
It’s very simple – connect to the Travelpayouts affiliate network, where there are enough useful tools to make money. In addition to flights and hotels, offer tours, insurance, car rental, transfers or other services online. Read more about all the tools for working with partners online here.
What is needed for this:
Visit the target area to which your site is dedicated.
Establish contacts with local companies. It is guaranteed that when meeting face to face, their offer will be much more profitable. This can help you build relationships with flower vendors, taxis and even free admission nightclubs. Most often, clubs and a transfer will provide, as they will recoup all their costs at the bar.
Form a comfortable business relationship between you, service providers and customers. Avoid trip disruption and inaccurate reporting.