When you are buying products, online reviews literally give consumers a stronger presence online. This makes the readers want to buy or not. Read this article further for more info
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If you wonder how much influence customer reviews have on the purchasing decisions of consumers, you will find out here. According to research, consumers want to see reviews about products and services but they look for nitty-gritty details about customer reviews. Consumers learn about the experience and feedback of other customers through reviews.
As a business owner, you should manage reviews so that people will know what to expect from you. Aside from responding to reviews, you should also be able to determine if it is fake or not.
Find out how these online reviews affect purchasing intentions:
88% of Potential Customers Put More Weight on Online Reviews
By word-of-mouth, businesses gain more customers that way because it gives them more credibility. The thing is, the wide accessibility of users to the internet today, they can now read online reviews give more important to them then personal recommendation. The important thing is that consumers trust authentic and high-quality reviews.
Consumers are Also Judgmental
Aside from sharing and listening, consumers also tend to judge. More than 50% of consumers base their judgment on online reviews and customer experiences before buying from a business. They do this even before reading about the company.
Reviews Uplift Sales by a Significant Percentage
Customers will most likely buy from a website with customer reviews compared to those that do not. Displaying customer reviews on websites give potential customers a way to gain confidence when they purchase from you. This leads to a higher conversion rate. It is helpful when they strengthen the credibility and reliability of your brand. They all lead to more sales that comes from a higher conversion rate, and the visitors’ average return rate and order size.
People Look for Reviews Every Day
More than 60% of people look for online reviews actively every day. This even becomes higher if the industry is hospitality because people first want to read about the attraction, hotel, or restaurant before going there. Nowadays, people want to first know what they can expect before traveling to the place.
More than 80% of People Hesitate if They See Negative Reviews
Negative reviews impact your business in an unpleasant way. A bad review will reflect the quality and reliability of your product and service. On the other hand, if there are only positive reviews, it will also diminish its credibility. It can make people be skeptical about your business if you only have positive reviews. If you have 1 or 2 minor negative review, it makes your business look more genuine and real. Even for businesses, there is no such thing as perfect because it is impossible to please everyone. Just make sure to resolve it.
In order to better handle reviews, there are review management platform you can rely on to make them work in your favor.