Technical SEO audits can be intimidating for any business, but they don’t have to be. A comprehensive technical SEO audit is essential for any business that wants to increase its organic search visibility and get more organic traffic. With a thorough audit, you can identify potential website errors that could hinder your organic visibility and take proactive steps to fix these issues.
You’ll learn how to identify and fix website errors and create and maintain an SEO-friendly website that will help you rank higher in organic search results. Or you can hire the best SEO agency in London to do this for you. So, let’s get started on your journey to successfully implementing a technical SEO audit!
What is a Technical SEO Audit?
Contents
A technical SEO audit is a comprehensive review of all the on-site and off-site factors that could hurt your website’s organic search visibility. It’s a critical part of any SEO strategy and will help you identify and prioritise ways to improve your website’s search engine optimisation. A technical SEO audit will look at all the website elements hindering your organic search visibility. You can get a free technical SEO audit at RVS Media that will solve the maximum question raised in your mind.
Elements of a Technical SEO Audit
The ability to perform a comprehensive technical SEO audit relies on fully analysing done by the SEO agency London. They identify issues that could be damaging to your organic search visibility. When conducting an audit, it’s important to cover all the below elements. Not only will this help you identify potential issues, but it will also help inform your future SEO strategy.
- Site architecture: A clear, well-organised site architecture is essential for SEO and will help Google understand your website’s content better.
- On-page content: Having the right amount of content on your website is essential for SEO. Your content on your site will affect your page’s rank in organic search results.
- URL structure: Creating a clear, descriptive URL structure is crucial for SEO and will help Google understand your content better.
Conducting a Technical SEO Audit
The first step in conducting a technical SEO audit is to gather as much information about your website as possible. This includes downloading and reviewing your website’s Google Analytics data, viewing your site’s source code and crawling your site with a crawler like Screaming Frog.
- Google Analytics data – The first step in gathering your website’s data is to download and review your website’s Google Analytics data. This will give you a better idea of the traffic your website receives and how that traffic is broken down across different channels.
- Review your site’s source code – The second step in conducting a technical SEO audit is to review your website’s source code. This will allow you to identify any issues with your site’s code and look for opportunities to optimise your site’s code for SEO.
- Crawl your website – The third step in conducting a technical SEO audit is to crawl your website. This will help you identify any issues with your website’s crawl ability and provide you with a complete list of your website’s internal links.
Identifying and fixing website errors
The next step in a technical SEO audit is to identify and fix any website errors you find. The first thing you’ll want to do is create a list of issues to prioritise. This is where you’ll refer back to your initial research and goals and the information you gathered during your audit. Some of the most common issues you’ll want to identify and fix are:
- Site speed – Having a fast site speed is essential for SEO, yet many businesses don’t know how to speed up their website. This is often due to issues like too many redirects, too many external links, and too large images.
- Outdated content – Google’s algorithms are always changing, so SEO strategies that worked well in the past may not work as well today. This is why staying up to date with SEO best practices is important.
- Internal linking – Having proper internal linking on your website is essential for SEO and will help Google understand your website’s content better.
- URL structure – URLs are critical to your site’s SEO and can help Google understand your content better. It’s important to ensure they’re SEO-friendly and don’t include any errors that could damage your organic search visibility.
SEO Best Practices
Now that you’ve identified and fixed any errors on your website, it’s time to turn your attention to implementing best practices. This will help you maximise your efforts and ensure your website is optimised for organic search.
- Content creation – If there’s one thing that all businesses should be focused on, it’s creating high-quality content. Having the right amount of content on your website is essential for SEO and can help you rank higher in organic search results.
- Mobile optimisation – Google has been pushing for websites to be mobile-friendly for years, and this trend isn’t showing any signs of slowing down. If your website isn’t mobile-friendly, you could be losing out on a significant amount of traffic and sales from users visiting your website from their smartphones.
- Site architecture – To maintain your website’s architecture, it’s important to keep track of each page on your site and make sure that each page has a unique URL.
- URL structure – To maintain your URL structure, it’s a good idea to stay on top of any website changes and ensure that your URLs are up to date. It will avoid URL structure issues and help Google understand your content better.