One of the popular ways to pay for an info product in messengers and social networks is a payment link generator. Let’s take a look at what it is. And also, we will tell you why it is not only a convenient option for accepting payments, but also a safe one.
What is a payment link?
Contents
A payment link continues to gain popularity as it can be used to accept payments without a website. This format contains order details and an invoice for payment. A merchant can send a payment link to a customer via messenger, email, social media or SMS. After clicking on it, the buyer enters the card or e-wallet details and confirms the payment.
This method is popular in the infobusiness sphere, because when paying by link there is an opportunity to create personalised conditions for customers. For example, courses are often sold at different rates, and you can create several payment links for them. The process itself happens in a couple of clicks, which leads to an increase in the number of sales.
Where and how can it be used?
Legal entities and sole proprietorships with a bank account and a connected Internet acquiring service can offer payment links.
There are two variants of payment links:
- Universal link for similar products. Suitable if you, for example, sell a training course.
- Let’s find out how to properly take money from clients and whether an online cash register is needed when payments are made through an Internet acquiring service. Or is it an unnecessary expense?
Options for placing links:
- Social media. When publishing a post about the launch of a new course, you can add a link to the acquisition. Accordingly, the customer will not ask for payment details, but will instantly buy the course.
- Blog sites and lendings. Often on such sites it is much easier to use a payment link at checkout than to integrate a payment system.
- Emails. If customers have pre-ordered a purchase, it’s common for merchants to send payment links to the post office. Besides, it is not uncommon for an entrepreneur to have only one way to contact a customer – mail, in which case it is convenient to send a payment link there.
- Messengers. Through any system that sends messages, you can send payment links. At the same time, you should take into account the peculiarities of messengers. For example, the number of messages sent at a time, so that you do not get your account blocked. It is worth considering in mass mailings of payment links when making payment after pre-order.
There are other options for sending a payment link, such as push notifications. If an entrepreneur has his own app, he can set up a payment link in it and notify the user via push.
Conclusion
A payment link helps you pay for your purchases quickly and securely. It is suitable for any type of product, such as training courses. You can send the link in any channel of communication with customers: in social networks, messengers, by e-mail or by placing it on a landing page. In today’s world, this is very convenient!