Samsung have released a new TV ad “The Next Big Thing” for the Galaxy SII that takes aim at launch-day Apple hipsters who lined up hours waiting for the iPhone 4S.
One Apple devotee states “I could never get a Samsung, I’m creative” to which his friend replies, “Dude, you’re a barista”.
The ad focuses on the Samsung’s larger 4-inch screen and 4G capabilities, to amusing effect. It’s an interesting move from one of the iPhone’s arch-rivals – but will it win any converts?