A commerce mobile application doubles the chances of increased sales for your business. If you have an application live for download in app stores, then you’re already in the right direction. Because most of your targeted audience is sitting behind their mobile phones scrolling through the online stores. But having an application is not just enough. You still need to market your app and website to let your platform be visible to masses.
Previous year (2018) statistics clearly depict, how commerce apps are continuing to grow and are helpful in growing revenue:
- The mobile visits increased from 57% to 63%
- The time spent on site increased from 40% to 49%
- The bounce rate from mobile phone devices decreased from 52% to 47%
But know this just having an app doesn’t mean that it is going to be successful. There are certain features that most of the successful commerce apps have in common. If you’re planning to create a commerce app for your business or already have one which isn’t working so well for you then you need to implement these features as soon as possible.
We have shortlisted the following seven features by carefully researching the successful commerce apps.
1. Personalization:
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All the best apps out there allow their users to personalize the content for themselves. Coming up with catchy tactics to reach out to customers in a meaningful way is a great challenge. But applications featuring personalization option pretty much solves the problem. Want to know how personalization is helpful?
- The customer can set up an account with few clicks or just connect it with Facebook, Google or Twitter account. The customer doesn’t have to separately register himself over the platform.
- Personalization feature shows people the data based on their basic information through which they registered themselves. Eg: You are selling clothes online. Based on the information of customer you wouldn’t suggest warm coats to someone living in Southern California.
- Personalization also let you extract additional information from the visitors browsing pattern. This allows you to suggest the items to visitor according to his interests.
In order to analyze customer behavior with your platform, you need to monitor the trends carefully. In order to do that a reliable internet connection is required at all times. I personally believe in Spectrum Communications. Click here to view their services. They are known for efficiently bundling quality and cost-effectiveness together.
2. Minimum bugs and errors/ Speedy application:
Speed is an important factor for every website and application. A visitor would only wait for 2-3 seconds for a website to get load and after that, he won’t return to your platform again. Same is the case with mobile applications. No one is going to wait on a slow application. With a poorly developed application, users will face lots of glitches, crashes, and errors which certainly put off the potential customers. The following chart depicts the importance of mobile application for a commerce store.
An e-commerce platform has several of the alternatives, certainly, you won’t want to lose your customer to your competitor.
3. Integration with retail stores:
If you develop a mobile application for your retail store, then have them compliment each other. People are already using your application to find out about new products, price checking or to download special offer coupons.
Embrace the integration of your application with retail stores. Make it easier for your customers. The simplest thing you can do is to provide free Wi-Fi to the customers coming into your retail store so that they can easily access your application without using their internet plan and find themselves the same article they have seen on your store online.
4. Special sales and discounts online:
Providing special sales and discounts on your products over the use of application motivates people to shop more online. What do customers want more than a good deal? Sending your customers exclusive deals and discounts over the mobile app not only increase the sales but also motivate people to download your app.
5. Provide detailed product Description:
Just like your e-commerce sites you need to provide detailed information about your products on the mobile commerce app. However, these product descriptions are slightly different from the ones you write for e-commerce sites. This is mostly because there is less room for a product description on a mobile device. That is why you have to provide on point and adequate information, which guides the customer to buy the product with satisfaction.
6. Quality product Images:
Quality Product images from different angles make it easier for a customer to decide. Put pictures up against every product by keeping the targeted audience in mind. How do they check the item when they are testing out a product on your retail store? Allow the customers to zoom in to every detail of the product to know that it is exactly what it seems to be in the photograph. Following graph depicts the important factors for mobile shoppers.
7. Quick and Secure Checkout Process:
Security is the biggest concern nowadays. In this connected world, we all want to keep our personal information all the more secure. Just like on a website you have to provide a very smooth navigational process for the secure checkout.
It should be easier for mobile applications to find exactly what they are looking for through the search and menu options. By using the mobile website you have to provide the payment information every single time you make a purchase. But with a mobile application, you have to provide information for once. And after that, you can make a purchase with a mere touch. Less friction in the checkout process makes the customer at ease. And if they have a satisfactory experience with your product, they have the potential of becoming a repeating customer to your platform.