A new year brings a new trend to how things are done, SEO-wise. To stay on top and reach more customers, businesses and brands must be able to adapt to the trends of 2020.
Here are some of the things we can look forward to in SEO this year:
Voice Search
Siri, Alexa and Google Assistant are becoming more popular due to the proliferation of voice-enabled devices. As such, we can expect search engines to cater to this type of search for this year and beyond.
If you’re unsure of how to make your website optimized for voice search, call on the help of an expert SEO agency. Search Recon can help you make your site voice search-friendly using question keywords and long-tail keywords, as well as producing conversational content via natural language.
Local SEO
It’s natural to assume that when someone is looking for a particular service or product they’d want a location that’s the closest in their vicinity. For businesses, being discovered by those who are nearby and looking for them is of paramount importance as they’re considered high-quality leads.
Local searches make up about 46 percent of total online searches. Not tapping into this potential amounts to lost revenue and more customers. It’s easy to begin ranking for local search- start by claiming Apple Maps, Bing Places and Google My Business listings and ensure your website is optimized to view on mobile screens.
Image Search
Image search is the process of taking a photo using your smartphone and putting it on Google’s search engine. Google will then show you relevant links as to what it is and where you can find or buy them.
Visual search is important for companies who are selling furniture and fashion products, among others. Tapping into this potential sets your business up for greater revenue and allows for cross-selling and a more personalized shopping experience.