Can you imagine a life without search engines? Google, Yahoo, Bing and other search engines have become a part of our daily lives. We make several search queries throughout the day on these search engines to get information. However, when you visit any website, you must have noticed a custom website search bar where you can type anything to search the contents of the website. Search engines are all about sourcing relevant information quickly online.
For a website, a search bar helps visitors to navigate through products easily and effortlessly. Take an example of Amazon. Can you imagine the Amazon website without a search bar? Is it possible to find products on the website without a search bar with relevant filtering and sourcing features?
When visitors come to a website, they probably have something in mind to check out. It might be a particular product, an article or a service they are looking for. A website custom search engine helps visitors to find what they are looking for quickly and easily.
Complex navigation, lack or poor categorization, badly developed user interface and substandard search design might disinterest visitors. It might hurt the user experience and there are chances that your visitors might not come again to your website if they did not enjoy the experience in the first place.
You need to have a robust, effective and highly-functional custom search engine to offer superior and unparalleled user experience to your visitors. It will not just increase your conversions and sales, but also improve your brand image.
What is site search?
Contents
When you want to find a product on any website or page, you will go to the navigation menu or the search bar. The website search engine is a search engine that is specifically focused on the website’s contents and visitors can search for any document, product, articles, and services without browsing numerous pages.
It does not just save the time of the visitors, it also builds a brand’s reputation when users find smooth navigation and a robust search engine that makes their experience fulfilling and pleasant. For a website owner, it means more conversions and revenues on the table as enriching user experience will encourage users to take desired actions.
Why is the site search important?
A custom search engine for your website is a very crucial feature that you need to incorporate in your business website. Website developers need to ensure that the website’s search engine offers relevant information to the users and also does not disturb their website journey.
As your website starts getting more traffic, you need to have an on-site search engine to offer superior user experience to your visitors. Site search will improve your website’s product findability and allow users to find what they are looking for effortlessly. The bounce rate of the website will go down as visitors are spending more time on the website.
Experts claim that visitors who use the search bar on the website are more likely to purchase your offerings, with the conversion rate up to more than 50%.
Furthermore, visitors who are visiting your website for the first time are more likely to use the site search functionality as they don’t know how to find relevant products or services.
With a custom search engine, users will be able to take control to make informed and more precise queries. A robust custom website search functionality will improve user engagement, resulting in more revenues and sales.
There are some other factors you need to consider are:
- Website administrators can collect, store and utilize data by search queries made by the visitors. It might help them to make personalized offers for customers.
- The search functionality also strengthens your website UX and improves the overall user experience of visitors.
- With site search analytics, you can get some important insights about what is being searched on the website. It might help you to make necessary storage, marketing or sales related decisions.
- Search terms that are entered consistently, are obviously in demand and you can move relevant products or services in the navigation menu for better visualization.
Conclusion
All you need to focus on is to have a custom search engine in your website that is highly-functional, robust and seamless. Users will find it helpful during their website journey and will surely reciprocate your gesture by spending more time and taking desired actions.