With today’s smartphone-centric world, there’s no doubt that mobile marketing plays a crucial role in the business world. In fact, the growing smartphone traction has changed the way companies do business and embrace mobile marketing campaigns, which aim to boost sales, build brands, and increase engagement.
So, no matter what your business goals are, you can never go wrong with embracing mobile marketing. Just make sure to read the guide below to understand more about mobile marketing and learn how you can make the most out of it.
An Overview Of Mobile Marketing
Contents
Mobile marketing is the promotion of the company’s products and services to consumers by using mobile devices, such as tablets and smartphones. Because of the extensive use of mobile devices, marketers can easily reach their target audience via email, QR codes, in-app advertising, SMS, and so on.
Thankfully, regardless of your mobile marketing solutions, there are countless providers you can depend on. Just ensure that your chosen service provider offers a variety of services, such as the Drop Cowboy ringless voicemail. This marketing tool can help you deliver your message to countless contacts conveniently.
Types of Mobile Marketing
Since mobile marketing refers to various types of marketing associated with the use of mobile phone technology as part of a brand’s strategy to connect with its target audience, many people think of mobile marketing as an SMS campaign. Although it’s the oldest kind of mobile marketing, it isn’t the only way for marketers to communicate with the use of mobile phones.
Below are the types of mobile marketing you should know:
1. SMS Marketing –
In this type of mobile marketing, marketers send campaigns via text messages to their potential customers.
To get the best results, many marketers use a combination of various tools, including an autodialer that enables them to send automated messages or dial customers to give important information.
2. Bluetooth Mobile Marketing –
This refers to mobile marketing that uses Bluetooth technology. Bluetooth enables marketers to deliver free SMS or MMS messages to their target consumers within their location.
That’s why Bluetooth marketing is popular in areas that are locally oriented. However, its main drawback is that users have to be within a certain perimeter of Bluetooth-enabled computers to send messages to their potential buyers.
3. MMS Marketing –
Rather than sending SMS, several companies opt to use MMS marketing, which aims to create great impressions using images, videos, and sounds.
Moreover, MMS marketing creates a similar impact to television ads, but it’s more expensive. As a result, MMS isn’t as popular as before.
4. Location-Based Mobile Marketing –
This uses GPS and other software technologies to locate mobile users based on their current location and send ads and other marketing information to them like multimedia.
Benefits Of Mobile Marketing For Businesses
There are countless benefits you can enjoy once you invest in mobile marketing for your business. These include the following:
1. Enables You To Reach A Global Audience
Almost everyone owns a mobile device. If you aim to reach a wider audience, you can never go wrong with mobile marketing. You won’t only be able to reach more people, but you can also choose who you want to reach depending on the location, gender, or age you prefer. Just use the right mobile marketing tools for you to segment your list easily and optimize your mobile marketing campaigns.
2. Cost-Effective
In comparison to traditional marketing techniques, you can save more with mobile marketing. Optimizing your website for mobile use or sending text messages is less expensive compared to various traditional marketing methods. This is a big benefit, particularly for small businesses that don’t have a large marketing budget. So, if you want to reach more people for a fraction of the price of ads, mobile marketing is your best solution.
3. Viral Potential
A good thing about mobile content is that you can share it easily. This means that it has a huge viral potential. When mobile users come across good quality content, they’ll likely consider sharing it with people they know. Not only will they get you free exposure but they’ll also help your marketing campaigns go viral.
Just don’t forget to incorporate the newest trends in mobile marketing into your strategies to maximize your campaign’s viral potential.
4. Helps With Your Search Engine Rankings
Everybody knows Search Engine Optimization (SEO) is a complex process. But, one of the things you should know is that having a strong presence on social media can help you rank better. If you have a Facebook or Twitter account linked to your brand’s website, both will definitely appear in the search results. Thus, mobile marketing mentions may help boost your search engine rankings.
5. Easy-To-Track Results
What’s good about mobile marketing is that it’s easy to track your campaign’s results. You can analyze the responses to your marketing messages and understand more about click-through rates. Then, you can easily make a few changes to your campaigns if these are necessary to get higher profits. It helps businesses be more adaptive, accurate, and relevant.
Top 4 Best Mobile Marketing Campaigns You Can Try
As more businesses use mobile marketing, it can be a real challenge for marketers to stand out from the competition. Fortunately, there are various mobile marketing campaigns you can try:
1. Dynamic Content Campaign
This kind of mobile marketing campaign is one of the most effective ways to reach people. It’s also one that seeks to pull the readers in and provoke some kind of action on their part based on their interests, behaviors, and preferences. The reason why dynamic content is so successful is that those who choose to engage with your content are more likely to become your paying customers.
To implement a dynamic content marketing campaign well, focus on using it to improve your company’s engagement rate. Be sure to incorporate customized, updated, and relevant information for users. The information should be based on their subscriptions, location, browser, device type, and behavior. If users have already made an account on your website, a more specific date will be used. This campaign also works best when users are searching for more information and engaging with content.
2. Transactional Campaign
Transactional mobile marketing campaigns are time-sensitive events that mobile users expect to go through once they do particular actions on your site. For instance, getting order confirmations and creating accounts are transactional activities.
This marketing campaign is effective since users engage with the materials actively and are more responsive to prompts. Depending on what you prefer, you may set it up for other campaigns to drive profits and sales.
For instance, if somebody has to return products, you may use transactional marketing for sending emails to their device, offering them some kind of benefit or apologizing for what they’ve experienced. It’s also a good idea to offer free shipping, discounts, or anything relevant to your campaigns.
3. Triggered Campaign
A triggered mobile marketing campaign is quite similar to a transactional campaign, but your audience doesn’t expect to receive any message. Like transactional campaigns, it’s possible to set triggered campaigns in response to any kind of activity that your users perform while browsing your website or using your app.
One of the great things about a triggered campaign is that it can be more effective compared to reaching out to customers blindly since it’s more responsive to users. Plus, you can easily tailor them to the particular behaviors of your customers. For any mobile marketing campaign, research is crucial to boost performance marketing capabilities.
Proper research will tell you what behaviors your customers are likely to do and what kind of triggered campaigns they’re more likely to respond to. Even something like liking a product is enough to generate a good experience and keep your customers interested in your business.
4. Activity-Based Campaign
An activity-based campaign works best for those who are especially interested in engaging with others in social activities. Usually, this campaign happens when users do something in-app and the mobile analytics trigger notifications to other people regarding these activities.
The key to achieving success is to determine the right number of notifications to send. Keep in mind that such campaigns work only when people like to interact and know what their friends are up to. If you don’t implement these properly, they can be annoying and intrusive.
Once done right, such mobile marketing campaigns can help your business maximize its revenues. Just don’t forget to research what your target audience wants and provide good quality content.
6 Tips To Achieve Success In Mobile Marketing
No matter what type of mobile marketing campaign or strategy you use, make sure to keep the following tips in mind to achieve success and great results:
1. Know Your Audience
It doesn’t matter how great your campaigns look on paper if they don’t reach your audience. Before you start spending money, ensure that you know the customers you’re targeting. For example, do they use or download applications? Are they tech-savvy? Having answers to such questions is a critical step for any mobile marketing campaign.
2. Earn Goodwill
As a uniquely intimate and personal medium, mobile marketing should be used with proper care to avoid alienating your potential and current customers. By having a dedicated database for opt-ins, it’s possible to provide your mobile customers a better experience and greater value while increasing the efficiency and impact of your budget.
Opt-ins don’t only provide customers control over the messages they get, reducing the resentment caused by any unwanted messages, but it also transforms ads into something they can use, such as services and promotions based on their needs and personal characteristics.
The data gathered in the opt-in process will help you engage customers in a responsive and targeted environment, which lessens waste and enhances brand engagement and campaign revenues. Since privacy concerns continue to loom over mobile marketing, an effective way to resolve such issues is through the use of opt-in for mobile customers.
3. Provide A Good User Experience
Brand impressions always count, so it’s crucial to ensure that you deliver the best experience to everybody who interacts with your campaigns.
No matter what type of mobile website you’re creating, ensure that it’s equipped to provide a good user experience across all handsets that your customers use. The reason behind it is that consumers always opt for businesses that do their best to provide a better user experience and convenience.
4. Measure Everything
If you want to ensure success for all your mobile marketing campaigns, you must measure the number of registrations and activations, downloads, or opens instead of just looking at the stats around repeat usage, bounce rate, and the number of web pages per visit or length of the video views.
To optimize your campaign’s effectiveness, it’s also critical to measure elements like feedback in the reviews section. It’s essential to count the individuals who didn’t respond, which can represent factors like poor experience on a certain platform. This is because if you don’t know the reason why you fail, it can be difficult to increase the chances of your campaign’s success.
5. Vary Your Content Depending On Your Target Customers
The key to creating a successful mobile marketing campaign is learning more about your customers and where they usually spend their time. Determine if they spend more time on social media websites or if they make purchases through a mobile website or an app.
It’s also essential to know what content your audience finds most engaging. Text-based posts or content with a series of images might be something they prefer. So, to get results with your marketing campaign, do your best to vary your content depending on your customer’s needs or preferences. This won’t only save your money, but it’ll help you improve campaigns for mobile marketing in the future.
6. Include A Strong Call-To-Action (CTA)
Your CTA is one of the most crucial aspects of your mobile marketing campaigns, whether you’re buying mobile ad space or sending a text message. Some effective and irresistible CTAs include coupons, discount codes, free rewards, and offers to sign up for email lists or newsletters. Be clear with the specific actions you like your customers to take and highlight the value of your marketing content.
Conclusion
As more people use mobile devices, mobile marketing is undoubtedly a wise investment for your business. With proper knowledge about this kind of marketing and by implementing your campaigns effectively, you can be assured that you’ll get the best possible results in no time. Aside from that, you can enjoy various benefits, such as increased sales and brand awareness.