Rumors had been circulating that Apple’s massive new 23,000 square foot Grand Central Station retail store would be opening in time for the Black Friday sales – the biggest shopping date of the year.

However, there is still no firm date from Apple, but the company has recently revealed new signage that simply states “Apple Store, Grand Central. Arriving Soon.”

According to construction officials the Grand Central store “won’t be opening any time soon”, with a lot of work still underway. In keeping with this, an anonymous source told the New York Post that a Dec 9 opening date is on schedule and a public grand opening will be held around that time.

Apple is rumored to be paying in the range of $1 million per year in rent for the prime space in Grand Central, which sees daily rail commuter foot-traffic in excess of 700,000 people.