While Dell has stayed clear of the tablet market thus far, that will all change later this year.
Reuters spoke to Dell Chief Customer Officer Steve Felice at the Consumer Electronics Show regarding the powerhouse’s entry into the tablet market. Felice spoke on Dell’s attitude towards the tablet business and why they didn’t jump into it when all of their competitors did.
It’s strange that Dell would not want to jump right into the tablet business when everybody else did. The market has been proven to be growing, even though the iPad line has proven to be superior to Android tablets currently on the shelves. Felice had the following to say on their late entry:
“We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple” suggested Dell made a prudent choice, Felice said in an interview. “You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.
There will be two major operating systems to choose from when Dell launches their slate later this year: Android and Windows 8. Although both are viable options for Dell, Felice did tell Reuters that he found “the feel of Microsoft’s touch-enabled operating system” more intuitive.