Boomf is a widely known, incredibly popular birthday card and gift card company that has become famous for its exploding greeting cards, showering the recipient in confetti when opened. The company was launched in 2013 and soon became famous for its personalized marshmallows and exploding confetti gift cards and boxes. Boomf was initially financially backed in 2014 by Nick Jenkins, a well-established businessman and investor who appeared on the popular reality TV series Dragons’ Den.
Given the unique birthday cards offered by Boomf, there was no denying that these exploding cards soon became incredibly popular and trending on social media. This generated Boomf’s accounts on Instagram and Facebook to grow massively and at exponential growth. This represented a solid year for the business in 2019, which followed in 2020 as well.
However, 2021 has represented a challenge for the personalized gift card business. As a result, Boomf was acquired at the end of this year. So, a new chapter has begun for the company starting with 2022 when entrepreneur Roman Grigoriev becomes the new CEO. The two Estonian UK-based investors and business people, Roman Grigoriev and venture capitalist Stepan Galaev purchased Boomf and immediately introduced a new management team. This was meant to grow the business further, which is what happened, given that Boomf became profitable again in the first three months since the consortium of Estonian investors acquired the firm.
Because the isn’t really another competitor in the gift card industry that does what Boomf does, there is no denying that this company has managed to gain popularity and loyalty among its customers around the world with these exploding gift cards. More specifically, Boomf has completely won the UK and USA markets. According to a gift card market report in 2021 in the USA, this market is estimated to grow from $155 million in 2020 to an exponential amount of $239 million by 2025.
Roman Grigoriev, the new CEO of Boomf, pointed out that he chose to invest because of the brand’s rightfully earned popularity, making it the most loved gift card brand in the industry. Roman stated that the already substantial growth of the company is set to continue, as the new management plans to scale beyond the UK, refreshing the US market and entering other territories as well.
The fact that Roman Grigoriev acquired Boomf didn’t come as a surprise, given that his entrepreneurial vision has always been guided by the needs and wants of the customers and bringing joy to them. His long-lasting career has started in the property industry and continued with him co-founding six businesses and launching Splento, his photography and videography business. This makes Boomf his eighth business, co-founded with Stepan Galaev.
The main reason Grigoriev acquired Boomf was the company’s values which represent its USP – surprising people, bringing joy and happiness in their lives, connecting friends and families, and encouraging everyone who receives the Boomf birthday gift cards to live in the moment. Thanks to such values, millions of individuals worldwide want to get involved, join the fun, and share the joy.
Not only has Roman Grigoriev revamped the brand, but he plans on expanding Boomf beyond 4 million customers. Grigoriev’s goals include partnering Boomf with his other company, Splento. This means connecting Boomf’s bespoke gift cards with Splento’s personalized photography and videography services to bring even more happiness to people.
An example of interactive and fun gift cards developed by Boomf recently include a unique Boris Johnson 3D Pop-up Wild Card, which was sent to all UK MPs to express their opinion of the current British Prime Minister, whether they “Love Him or Hate Him”.
Boomf’s greeting cards, sweet boxes and gifts are available here.
About Boomf
The personalized gift card and greetings company was founded by Kate Middleton’s brother, James Middleton, and Andy Bell in 2013.
The news came in January 2022 that Boomf had been acquired by a consortium of investors, Stepan Galaev, the founder of the venture capital firm Galaev & Grierson, and Roman Grigoriev, the founder of the global on-demand photography and videography company, Splento.
About Roman Grigoriev
Before becoming the CEO of Boomf, where he combined strategies for this company and his photography and videography business, Splento, to drive growth for both of them, he previously co-founded seven other companies.
Roman Grigoriev has attracted global leaders to his companies, acting as investors, board members, and advisers. An example includes Tej Lalvani, CEO of Vitabiotics and one of the dragons on the famous television series Dragons’ Den. And like him, they are many.
Among his many skills and talents, Roman Grigoriev is fluent in three languages, Estonian, Russian and English. With over 17 years of entrepreneurship experience under his belt, Roman is constantly searching for innovation and new ideas to make the world a happier place.