How do you Find Topics for Posts and Articles that Work for your Audience?

Social networks and a blog on the site are nowadays one of the main sources of information. And how useful they will be for your target audience depends on you. Writing SEO articles is great, but do they cover your audience’s queries? And in general, is it interesting to someone? These and other questions you should ask yourself not only when choosing an article topic, but also when choosing the format and type of content for your content strategy.

Let me remind you that before you start writing, you need to rethink your content marketing strategy. If you haven’t looked there for a long time, perhaps today is the time for this? And if you start in this, formulate a strategy clearly so that you can pinpoint exactly where your failures are and correct them right away.

1. How to find Topics for blog Articles

1.1 The Easiest and Easiest way is to Analyze Search Results

You use Google or Bing on a daily basis and do not notice that current problems are near you. Write your product in the search feed and you will see a list of relevant queries on your topic. A list of approximate topics for an article can be assembled in just a couple of minutes.

And when you, for example, have chosen “sunglasses”, browse “Related Searches” – another option for finding ideas for articles.

Also add the word “how” to your request and get ready-made topics that excite your target audience. Similarly for Bing.

1.2 Competitors can Sometimes help, Because you can Always do Better

Analyze your competitors’ content marketing. Of course, you always need to focus on the best, so it is from them that you analyze successful articles, collect search queries and try to do even better.

1.3 Key Requests have not Been Canceled!

They will help you dive deeper into the topic and analyze the topics. Use queries from your semantic core, prefix “how” and get the result.

What Services Should you Use to Search for Topics by Key Queries?

This is where you will find it useful:

• Google Keyword Planner
• Serpstat
• SemRush.com
• Ahrefs Content Explorer and others.

They all have the same principle: we enter a word – we get a list of requests:

You can also use Google Trends. Google Trends – tracking popular topics, queries by topic. Here, too, you can often find relevant topics for articles on a given topic.

Choose a category and you can analyze popular topics on the Internet, interest in a topic, territoriality, related topics and similar queries:

1.4 Forums – One of the Open Source Topics

Here people often write questions that have not been answered on the Internet, or find out the opinions of others. You can analyze the information requests of the target audience and not only answer on the forum, but also write an article about it and say: “This is the answer to your question, but in general I think …”. A good idea for anyone who is thinking about how to choose a theme for a blog.

1.5 The Sales Department is a Team that Communicates Directly with Customers

And he knows exactly what questions most often arise and concern the target audience. Ask them the question: what are the objections to closing the deal? What are the top questions? What can help the manager in communicating with the client?

Similarly, you need to work with accounts and technical support, if you have such commands and then you will know exactly what to write an article for clients or users about.

1.6 And of Course, Social Networks! Without them, Nowadays, Nowhere

Facebook. Questions that your target audience writes in the comments (this also applies to Instagram). In thematic communities, select posts, topics that interest you, and follow what questions group members ask. With this format, you will definitely find more than one topic.

YouTube. You can find a popular video of your topic and write an article based on this topic. Well, as in all social networks – comments.

Telegram channels. You can find your channel topics, for example, on the website and select a category.

1.7 Webinars

If your topic allows this search method, then, as an option, you enter “keyword + webinar” and get the result that people are most interested in. Also pay attention to the comments of the participants.

1.8 News – be the First!

Follow the news on your topic and be the first to write a “tasty” article about what’s relevant for your target audience.

1.9 Experience of Foreign Countries

As we know, they are always one step ahead, and you can track which topics there are already articles on and which topics they are interested in.

1.10 Email

Subscribe to competitors and add their letters to the “For Themes” folder and analyze which topics can be useful and interesting, judging by the text. For example, a letter from an English language application, which tells about what a wonderful Tarantino film, and the link parses phrases in English. You can write an article on the topic “Interesting sayings in English from the movie” Joker “.

In general, your imagination + keywords + popularity + usefulness = top article. Create and get up, seek and find!

2. How to Find Topics for Social Networks?

For social media, the search tactics are basically the same as for a blog. But there are points to consider. In social networks, you can actively use date binding: memorable events, holidays, and the like. Such calendars have already been created, for example, this or this one. You create your own and add to the content plan.

Another option is to ask your audience about a blog or broadcast topic. This will increase audience engagement, reach, and engagement. It’s a good idea to suggest your options for voting topics and leave the opportunity to write your own.

You can search for topics on Instagram by hashtags. Go to “Tags” and write phrases. In the search results, you will see popular hashtags by topic and their frequency. Follow the tag and scroll through the posts to find a blog topic. But please be polite and don’t copy-paste photos and texts.

Follow other bloggers and business accounts. You can take the essence, but do not take the entire text of the posts, come up with your own.

And an important point in social networks – follow trends, challenges. You have the opportunity to use a popular hashtag and get into the top recommendations. To be viral on social networks is easy with buying Instagram followers from expert online services.

Engaging in Instagram text marathons is a great way to find blog themes. Usually a team works on such contests and issues task topics for participants. These are ready-made directions for preparing the material.

Be creative and be creative!

What to do to Keep Ideas from Running Out?

• Write down all topics at once. Whether it’s a notebook or notes on your phone, ideas need to be written down immediately.
• When you need an article on a specific topic, break the idea into sections and then you will quickly find what to write about.
• Look for new topics weekly, set aside a couple of hours to track what’s hot, and don’t forget about trends.
• Use the topics already written on the other side. Perhaps with the help of infographics or even write differently, reflect other advantages and sides of the topic, write a checklist, and the like.

Conclusions:

So, we take topics from such sources:

• Search engines
• Competitors
• Key queries + services
• Forums
• Social network
• Webinars
• News, trends
• Foreign sources
• And of course, feedback from the target audience (comments, call center, etc.)

Our main goal is to find a popular, interesting topic for the target audience and write it in a high-quality, interactive and engaging way. For this article to be shared by users, repost it and recommend you.

What kind of content marketing you have, strategy and content quality is up to you. Therefore, “feed” the target audience only high-quality materials on topics of interest to her, be closer to your subscribers, and then finding topics for your blog and posts will be simple, easy and fast!