The online business ecosystem is a highly competitive one and necessitates that businesses of all types utilise strategies to attract and retain customers. It could be argued that this is more vital for businesses in the betting industry, as the proliferation of online betting platforms continues to increase. Online betting platforms use all sorts of techniques to attract and retain customers, such as offering personalized user experiences, loyalty programs, a betting voucher and mobile accessibility.
As online businesses compete for user attention, it has become clear that simply providing a good service is not enough of a draw to attract and retain customers. Throughout 2024 online businesses have leveraged a number of diverse strategies to attract new customers, and at the bleeding edge of user attraction and retention are online betting platforms. This article will examine the techniques that popular online betting platforms have used throughout 2024 in order to attract and retain customers. Techniques ranging from the offering of a betting voucher to an increase in the personalization and user experience that they offer, to enhanced mobile accessibility will be touched on.
Promotional offers and exclusivity
Contents
Businesses offering something to customers for their engagement or participation in the business is a tale as old as time, and one that is still fresh in 2024. While not a new method for attracting customers, it is a method that we know works, and bears examining. Online betting platforms in 2024 refined the method of offering promotions by being able to offer more targeted and therefore attractive offers to potential customers. By offering a person who often uses vouchers to do their online shopping a betting voucher that they can redeem for some money to spend at an online betting platform they are more likely to see that offer get picked up.
In addition to attracting new customers, online businesses care equally, and in some cases more, about retaining existing customers. This is why the best online platforms offer their betting voucher offers not only to new customers but also as an option that existing customers can make use of. Platforms also often utilise seasonal promotions and loyalty reward schemes that allow existing users to pick up bonuses or otherwise get some sort of promotion to apply to their activities. By focusing on offering promotions and betting voucher offers to new and existing customers alike, new customers should be attracted while the existing user base also feels satisfied and seen.
An increasingly personalized user experience
A trend that has been seen across many different industries throughout 2024 is that of increasing personalization of the user experience. With the use of artificial intelligence (AI) and data analytics, more businesses and online services are able to offer their users a more tailored and uniquely personalized experience. When it comes to betting and gambling platforms this typically means recommending bets and games based on the user’s past activities or favorite sports. Things as simple as notifications sent around the time that the user is typically active can be all it takes to ensure that a user feels seen and appreciated by a business.
Platforms that have embraced the increased level of personalization are positioning themselves in an advantageous position. Showing new and existing users that they matter to the platform by offering them personalized offers such as a betting voucher for their favorite sport or simply a recommendation for a new game to play could be the difference between a long-term customer and a a one-time user.
All aboard the mobile bandwagon
With more than half of the planet owning a smartphone, it makes total sense that mobile optimization was a huge trend for online businesses in 2024. By making websites and platforms not only functional but optimized for mobile viewing, online businesses are catering to those most likely to engage regularly with their services. As the trend of people using their smartphones to access the internet continues to grow, online betting and gambling platforms that offer fully optimized mobile platforms are more likely to see more new users and more returning users.
Platforms that offer intuitive navigation, seamless transactions and mobile-only promotions like a betting voucher that can only be used through the mobile platform are incentivizing the largest number of users possible to engage with their services. Mobile platforms also typically are able to send push notifications which might be the difference between keeping a user engaged and someone who uses a service just once.
The benefits of loyalty and the game outside of the games
Most successful online betting and gambling platforms in 2024 have been offering loyalty programs to their user base. These loyalty programs have seen increasing levels of gamification over the last few years and in 2024 those changes are in full bloom. With daily rewards, log-in bonuses and interactive challenges offered by these platforms, the games they offer are offered through the lens of a long-running game.
This gamification is an excellent way for online platforms to keep users engaged but also can direct them towards other features that the service is offering that they might not normally explore. This can include community-based features like tournaments or leaderboards and can be a way for platforms to offer a hidden betting voucher for those who complete enough challenges through a loyalty program.
Conclusion
While this is by no means an exhaustive list, the difference in techniques that online businesses and platforms use to attract and retain customers in 2024 is broad. One thing that unites these techniques, however, they all aim to prolong or increase the amount of a customer’s attention the business is able to capture. As online businesses continue to try and remain relevant in a saturated market, we will surely see new techniques for attracting customers rise to prevalence as we move into 2025.