Game companies often live or die by their userbase, or the number of people who are playing their games.
Leveraging Bitcoin to become more successful is certainly possible. They can implement these 4 strategies to attract more customers and enjoy more profits:
Accept Bitcoin and Popular Cryptocurrencies as Deposit or Payment
Online casinos and gambling websites will need to open up as many deposit options as possible so their customers can play their favorite games quickly. The good thing about Bitcoin is that it has a faster processing time, which means they can enjoy their hobbies sooner.
This goes the same for apps and mobile games that have in-app purchases. Aside from accepting payment via credit card, PayPal or bank deposit, they can register to get a cryptocurrency wallet and begin accepting digital coins in exchange for goodies.
Offer Cryptocurrency as a Reward
Companies that pay people to play their games are a rare find, but you enjoy the hype and get more customers as a result. As an incentive, you can offer a particular cryptocurrency as a reward for unlocking achievements, such as getting to level 10, 20 and 50 for example.
It can be as simple as spending X amount of hours in-game to start gaining cryptocurrency. There are games that pay people to watch ads and they’ve been enjoying moderate success because of it.
The type of reward will depend on the type of game. Casinos can have it as a payout option, while casual games can offer gamers a chance to win real money by participating in an event.
Trade Items for Cryptocurrency
Investing in Bitcoin and cryptocurrency can be fun. Aside from relying of crypto trading apps such as the Crypto Engine app, people will want to get something from playing their favorite games.
Higher level players and lucky ones can get a rare item and sell it in-game via a trading or auction house. It’s like a marketplace but everything is done in-game. When a player wants the rare item they can buy it right then and there using real money or Bitcoin. On the flip side, the player can spend cryptocurrency to get a coveted item within the game.
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For Referrals
Not all incentives exist in-game. Referrals are a tried-and-tested method to get more players and increase participant base.
Companies can offer cryptocurrency as an incentive to bring their friends and family to the game. The only requirement is that the player has to have a digital wallet that can hold the cryptocurrency.
This holds true for sharing on social media and streaming channels such as Twitch or YouTube. Get enough likes and comments and players get rewarded with corresponding ‘coins.
These are just a few ideas companies can offer to get their games up and running to a good start. The execution of these may be different depending on your audience and genre. When the idea takes off you could be looking at more players and hopefully, greater revenue.