Social media is becoming the major means of connection between businesses and their customers. A ton of money is being spent by companies to market their product/service on different social media platforms. One of the most important purposes of each of them is reaching more audiences and converting them to customers.
But the truth is that the customers’ loyalty to your product/service is what makes your business grow. Keeping current customers loyal to your brand must not be ignored. This is the factor many companies, especially retailers, do not perform well. So, if you can strengthen your connection with the customers, you will outcompete your rivals.
Social media is the newest way to keep in touch with your customers and encourage them to choose your product over others’. In this article, we are going to discuss customer’s loyalty when marketing on social networking services.
Content generation
Content marketing is the core of any digital marketing strategy, especially social media marketing. As a marketer, you are bound to create compelling, trendy, evergreen, and unique content frequently.
Visual content
You have to create content that appeals to your customers and encourage them to follow your updates. It is well established that multi-media content like videos, images, and info-graphs attract people way better than texts can do. You can share the moments of your companies with your previous customers to show your respect to them.
Live Video
The most recent visual content is LIVE Videos available via different social media services like Instagram. You can take advantage of this feature to gain more followers and of course, keep your current followers in touch. You can mention them in your videos and make them feel they are part of your growth.
User-generated content
Another important technique in content marketing is the usage of the content created by your customers. You can ask them to take high-quality photos, videos, or lives when using your product/service and send them to you. By sharing these contents, you can kill two birds with a single stone. First, saving time and energy in the process of creating compelling content. Second, increase the likelihood of getting more share by your followers and the users you have posted their content.
Texts
Although multi-media content has an unrivaled power in audience reach, you have to use suitable texts to support them. Using creative captions, hashtags, and mentions can increase the chance of visibility of your posts in searches. You have to be aware of the trendy keywords in your target niche and the basics of search engine optimization (SEO) in your content creation. You have to adopt a suitable tone in your texts to thank your previous customers.
Engagement
Content creation without enough engagement cannot be useful to reach your marketing goals, especially building loyalty. If you think that engagement is just commenting and using stickers, you are completely wrong.
Consistency
One of the most important factors in your engagement is consistency. You have to devise a regular plan for your posting and engagements so that your customers feel your presence. You can set aside certain periods of each week or day for engagements. This will definitely gain the respect of your customers and make them feel that you are bound to respond to them.
Locality and friendship
You have to treat your customers so that they see you as a partner, not a seller. To do this, you have to engage with them like a friend, a citizen, a colleague, or a family. Use local and national events in your conversations with them to strengthen your connections. Many people are loyal to their motherland or generally the community they live in. So, you can build a loyal community of customers by respecting their traditions, problems, etc.
Influencers
One of the fastest ways to reach your audience and increase your followers is influencer marketing. People always pay attention to what influential people say or suggest. So, more people will buy your products or services if they see that influencers are using them.
Moreover, customers will trust your product when they see some important personalities are using your products just like them. So, not only can influencers affect the generation of more leads, but they also can bring strong loyalty to your brand.
Accordingly, you can identify potential influencers and categorize them into four classes: Mega, Macro, Micro, and Nano-influencers. We would suggest starting with Micro-influencers with 10,000 to 50,000 followers. Micro-influencers are usually niche relevant and many people consider them to be experts in that area of specialty.
Of course, if you can raise capital, you can collaborate with more lavish options like Selena Gomez, Kim Kardashian, etc. You have to be careful about choosing your influencer. Based on Social Tradia, the number of people who want to become an influencer and sell Instagram account has recently skyrocketed.
Experiential marketing
Experiential marketing is actually marketing a product/service through an event and make a relationship with customers. A face-to-face and interactive relationship is the main purpose of experiential marketing.
This way of offering a product to people will make them feel they are part of your plans. A face-to-face relationship is still a friendly way of engagement, while digital marketing is the widest and the fastest one. Online connections are so easier and faster, but real contacts can gain the trust of people more than any other way.
As a matter of fact, digital connections will never be able to make loyal connections as deep as real events can. Creating long-lasting friendships is the most important aspect of brand experiences. Almost all experts insist on the positive results of experiential marketing in terms of loyalty.
So, you have to include experiential campaigns in your marketing strategies and promote them on social media. With suitable social media coverage, you can broadcast your event marketing results and reach out to millions of potential customers. This will definitely affect the trust of your customers positively and make them purchase from you.
Final word
Apart from the important tips we have mentioned above, you need to take care of other matters. For example, you have to measure your performance on social media to be sure that you are doing well. Analytics tools will give you an insightful view of your activities to measure your ROI. The analytics will provide you with the results of your strategies to understand how your customers are interacting with your products. Also, you can try using social escrow services to acquire and customize a new Instagram account if you feel that you do not have the time.