This is the best time to start selling online. Due to the new reality forming ahead of us, a lot of people that used to be afraid of shopping online will now accept the new normal and start buying online. Gone are the days when shopping online seemed to be dangerous or difficult, in reality it is really safe, practical and it’s a win/win scenario for the buyer and the seller.
In just a matter of minutes you can set your own website and start selling almost anything, but without the pain of looking for a physical place. Instead, now you need something else to attract your customers, a friendly and coherent website is just the first step on having a healthy online presence, there are some other things to have in consideration.
Find Your Niche
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Just like in a physical store, you must have something people will crave for. Finding your niche is important, because from there you can learn where to advertise, and even where to make more sales. Research your competition and determine the profitability of your niche, with that in mind you can guess if your idea is viable or not.
Pick Your Name
Google, Amazon, Reddit… websites have a particular way of getting in the mindset of people, and even though there is not a secret formula, you can get some insights that surely work. Your domain name will be your web address, so it should be short and as easy to remember and easy to say out loud. Something very important is to avoid creating other brand names or words on your website name, this will prioritize you rank on Google and other search engines.
Make a Website
Even though a lot of people only sell on Amazon or Ebay, having a website is what gives you credibility. Your website is where everyone will know your mission, story and philosophy. It may also be the place to blog and keep in touch with your customers while you create content that will attract new buyers.
Make It Mobile Friendly
Did you know that 60% of the overall website traffic is reported from mobile devices? In fact, mobile commerce makes up 40% of all U.S. ecommerce. That’s why you need the best mobile website builder, because you just can’t rely on a desktop website when almost everyone is shopping through their phones. And when one fifth of the online retailers, don’t have yet a mobile-friendly website, you can have a pretty big advantage.
This is one of the reasons ecommerce is becoming more and more popular. The new mobile websites must be intuitive and user friendly, providing a complete experience that can even surpass the act of physical shopping.
Start a Loyalty Program
Even though online shopping is becoming more popular, people still need to be lured into buying. The shopping cart on your website is a great way of finding out what people want, but don’t buy. 80% of buyers research the products when making big purchases, but as much as 73% of users abandon their carts when surfing through an ecommerce website.
That’s why a loyalty program can incentive them into finishing their purchase with you. Be it that you offer a discount on their next visit or that you cover the shipping fees, with a loyalty program you can start building a community of frequent customers that will make those discounts worth it.
Start Promoting Your Store
Digital Marketing is becoming a mix of art and science. Creativity is essential to boost your business and you should take every advantage of the tools at your disposal. SEO, Analytics, AdWords and a lot more will be part of your language from now on, but if you have no idea of what they mean, Google Primer is the first place where you can start learning more about digital marketing.