We all start out with a dream to do something big. We dream of creating the perfect digital SaaS based product for our business and at times, we are truly successful in creating one too. Yet, many of us greatly fails in seeing our perfectly designed fully functional product sinking down into the oblivion of failures.
Do you ask yourself the same question that I used to ask myself a few years back?
Why isn’t my Toronto based web design company transforming into a multinational business getting a million users? Believe me or not, but those numbers are quite achievable. Every other SaaS based business on the block has reached there so why shouldn’t you? No need to spend a ton of money and grind away precious years to reach.
Here are some interesting growth hacks which can give your business the social exposure it needs.
Give Your Business a Robust Content Marketing Strategy
If there is one thing that has enabled brands to drive organic traffic to their websites, it is none other but a powerful content marketing strategy in place. A good content marketing strategy leverages a number of powerful ways to attract customers to the brand. They use multiple tactics which includes creating educational/engaging content & publishing it on the right platforms. A robust content marketing strategy is one such that readily convert readers or visitors into loyal customers who keep coming back to you.
Take for example, the Buffer app. It came out at a point in time when there were several other similar apps which were already existing in the market. However, Buffer entered the market with such a powerful content marketing strategy that it automatically created an image worth recognition. Today, Buffer App is quite remarkably known for its official blogs as much as it is known for the service it offers to customers.
Partner Up with an Affiliate Marketing Website
Imagine someone with a top influencing profile comes to your website and endorse your SaaS based company as a reliable and trustworthy product? You will hit a potluck full of gold now, wouldn’t you? Now, instead of going to each influencer individually and asking them to post something for you seems like quite a downgraded ride to success. Either you can do that or you can join an affiliate marketing website. It’s your choice to be precise.
Affiliate marketing platforms are the best ways to give your business just the social exposure and boost it needs. It is also quite a low-risk option for you because you only have to pay when your affiliate partners make a sale for you. Take for example, the BlueHost strategy of affiliation. Bluehost has partnered up with a number of influential bloggers through its affiliate marketing program. Many of them recommends Bluehost as a reliable hosting option.
Give Users the Option to Try Before they Purchase
Do you wish to win your customer consent? Then, you have to offer them more than what encourages them to make a purchase from your service. It is a common human behavior that they become curious to learn about the service before they decide whether they should put their budget in your business or not. In other terms, people love products where they are allowed to freely sign-up and test it for a short while.
Nowadays, there are several SaaS based products which are offering free TRIAL sign-ups. Take for example, Cloudways. It is a managed web hosting platform which allow users to first sign-up and try their service. Same goes for TaskQue, a task management software which do the exact same thing for users.
Apply a Retargeting Pixel at the Backend of Website
People who are coming to your website and are not purchasing anything are more likely planning not to visit your website ever again. And, the saddest part is, you have simply failed to convert them. Now only if your website has a retargeting principle applied at the backend, then you can automatically convince the visitors to come back to your website and purchase the product from your service.
How does the retargeting pixel works? Once, a user walks away from your website and hasn’t taken a desired action, a retargeting pixel will track down the user on Facebook or Google. As a result, it will offer targeted ads to the user visiting different websites and gently push the ad in front of the customer. If a user has shown interest in your product previously, there is some chance that he/she can show the same interest once again. A customer coming back to your website is more confident in purchasing.
Issue Discounts on Different Pricing Plans for Products
In a SaaS based product/service market, you can only outshine when you have some unique propositions. One way to win the consent of your customers greatly is to offer them with different discounts. A mere 20% OFF or 30% OFF can make your users wonder why should we purchase our service from other alternative while we can have the same exact service from these guys. You want to become that GUY!
No discount offer will be effective unless you haven’t done some viral marketing on its campaigns. You want these discount offers to be heard and social media is your playground. Start out by creating some interesting and engaging social ad campaigns and send them out into the world. Make use of the Google Ad service, get influencers to talk about them or simply get it placed on different discount/coupon sites.
One way or the other, send your discounted pricing plans out into the world.
So these are some of the ways how growth hacking can do some real justice to your SaaS based product in the current market. Do you have some other interesting growth hacks in mind? Please feel free to share.