Learn about different experiences on increasing Marketing teams’ performance through management techniques, tools, and organization of a direction that impacts results.
This article aims to share experiences to increase the performance of your Marketing team through management techniques, use of tools, and organization of a direction that impacts results, bringing practical examples of what I do with my team.
First things first, it’s essential to understand that in a marketing context, work management is not the same as workflow management, as well as other terms like project management, business process management, etc.
But before starting with more relevant topics, I will briefly reflect on the role of the leader that has changed in current times, where the center should be the people. If you already have a Marketing team and you need to improve the area’s performance, this content is made for you.
Let us begin
Many are the challenges of a leader:
- Creating a team spirit
- Maintaining high levels of commitment
- Leaving everyone committed to the purpose of the company and the department
- Promoting opportunities for growth and professional development
Now, all this in the times we live in today is an even bigger challenge.
With the changes in the way of working, due to the social isolation caused by covid-19, the home office is a reality, and caring for people is even more important. Therefore, the techniques of managing a remote team need important adjustments in the way of working. On the other hand, workflow management is the act of managing and optimizing marketing business processes to improve their efficiency.
Global Trends And Their Impacts
The current moment calls for a high degree of adaptability and quick decision-making. Quick reaction is mandatory because every week the scenario changes and demands more of us as a leader. You have to give answers at high speed, make decisions amid much more ambiguity and in a more complex world; all this added to a real acceleration by Digital Transformation.
At the center of everything is the most important pillar: people, who are the real agents of digital transformation for business success or failure.
The focus has changed in companies, and more than ever, they need to demonstrate the efficiency and high-performance delivery. Efforts must be based on human capital development, coexisting with technological disruptions that will continue to occur more and more.
However, the key players for a good team are still the people.
So to talk about the increase in performance within your Marketing team, you must necessarily talk about the new role of the leader, who has people at the center of everything. And within all this new dynamic, the use of technology must join what we call the new leadership format, which I like to call a contextualized leader, that is, the leader capable of creating context.
The role of the leader is to skillfully create a context so that people can self-motivate and empower themselves. This context presupposes relationships of trust built through transparency in the decision-making process and gives value to people. The truth is that no one motivates anyone; no one empowers anyone. Instead, people are motivated and choose to take responsibility for their actions when they feel the work makes sense.
Technology is a very important ally to gain performance in the team. Giving context and meaning to everything will be the key to improving productivity.
Now, knowing that the role of the leader has changed and it is their task to convey the context to commit people to work, it is time to share some tools and ways of working that can help improve your Marketing team’s performance.
Technology is a key ally in this process. So have it defined for your work team, distributing the tasks based on the competencies of each member and generating context so that everyone stays within the same purpose?
It is time to bring to hand tools that will help increase productivity and performance. If you want to know more about building a good Marketing team, we have an ebook on this topic, which you can download to learn more.
Now, let’s talk about using technologies and forms of management to increase performance within your Marketing team.