The focus of the new campaign is family values and future perspectives. The idea is that a Friend for Life will understandably stand beside you forever and ever, wherever you go and whoever you would like to become. Together with the MINI you raise your children, you teach them spiritual values, ??you instill in them the concepts of good and evil, you show them love and responsibility, you let them go, you watch them to endeavor in the search of their own happiness. And every step of the way MINI is always there beside you. MINI is not just a car. This is a true friend and an assistant, MINI is almost a family member.
What is the difference between a MINI and all the other automobiles, which surpass MINI in quality, speed and some relatively significant other parameters? It s like asking what is the difference between a good, caring, loyal friend and a fine, professional insurer in an expensive suit.
That is why MINI aims to be by your side till the end of your life, like an invisible participant of all the most important events, whether it is the birth of a child, the birth family or the birth of friendship. MINI – Friend for Life, irreplaceable, gentle, sensitive and attentive. After all, every member of a huge company is thinking about you, cares about you and loves you, whoever you are.