The percentage of users who go online and make online purchases using mobile devices is growing. Therefore, online stores are actively working to attract this expanding audience.
In fact, there are two options: adapting the site for mobile devices or creating an independent application. By trusting specialists like https://dinarys.com/, you can get the maximum result, satisfy your own needs, and implement complex and original ideas.
Adaptive sites: advantages and disadvantages
Let’s start with adaptive sites, which began to appear rapidly in 2015 after calls from Google. In their opinion, such solutions have several key features:
- a mobile site is convenient and easy to use due to interface optimization;
- the web interface and mobile application are consistent and unified;
- mobile sites have a responsive design with vast customization options for different devices.
Modern technologies allow you to implement the most original ideas and create truly complex projects for e-commerce. At the same time, choosing the option of creating an adaptive site offers several important advantages.
- Optimized access. The mobile site is an intermediate link, adapting to gadgets’ screens. As a result, users have more ways to make purchases without having to download and install programs;
- Wide coverage. Mobile versions of e-commerce sites allow you to increase your customer base. The same link can be adapted for search engines;
- Increased sales and reduced investment. You will spend less money but get the opportunity to attract an audience with different devices: PCs, laptops, tablets, and smartphones.
Additionally, we can highlight a simplified service process, extensive SEO opportunities, and an increase in overall customer satisfaction.
As for the disadvantages, experts highlight the following points:
- worse interface;
- unavailability in offline mode;
- lack of additional functions.
Therefore, it is essential to consider how appropriate an adaptive site will be in your case. This solution is often correct and optimal. But there is always an alternative option – creating a full-fledged application.
E-commerce apps: advantages and disadvantages
Since 2020, more than 50% of online sales companies have set a priority task of creating their own mobile applications. This percentage has increased significantly, and several key advantages explain this.
- Brand recognition. The brand logo is always on the user’s screen and constantly reminds of its presence on a smartphone or tablet;
- Reduced advertising costs. The site requires complex and expensive SEO promotion and a solid marketing budget. The application directly interacts with customers and sends them reminders, notifications, and promotional offers;
- Offline mode. The program will work even without an Internet connection. It allows you to view current products at any time, get additional information;
- Personalization. The applications will take into account the interests of customers, location, behavioral factors, and much more;
- Interface. Here, the interface is much better and more convenient than the mobile version.
Additionally, you get access to native functions such as geolocation, voice search, push notifications, body parameter scanning, etc.
If we talk about the disadvantages, then the emphasis should be on the following factors:
- development cost;
- the need for downloading and installation;
- different applications for different OS.
Therefore, you should always decide based on the individual characteristics, needs, goals, and objectives of your online store.