Every business, large or small, today needs visibility on the web. We are talking about 97% of consumers.
For online commerce, it is preferably 82% of consumers who start their research on the web.
Who would want to limit themselves to a market made up of 3% or 18% consumers? SEO helps business owners create their online marketplace that rank better on search engines. And in reward to this they are unable to attract more visitors to their site and hence more potential customers and leads.
But several other significant benefits are a little less known for you and your business, hence the interest of our article.
What is SEO?
If you didn’t know, the acronym SEO refers to “search engine optimization.” Its French translation is, therefore, “optimization for search engines.” Organic SEO and SEO are terms that you may already heard SEO.
Search engine optimization is one of a set of tactics an SEO For Business can take to increase visibility on the web and improve its customers’ online experience.
Therefore, the practice of SEO brings together several strategies, methods, and acceptable practices to position a website and its pages in the first results on search engines, and this, in a sustainable way. Why does it? Here are a bunch of good reasons to do SEO For Business.
Seven Significant Benefits Of Doing SEO For Business
1. It’s Less Expensive.
Less expensive than what? Advertising on the web and social networks is nothing wrong, far from it. It is an essential cog in several marketing strategies on the web and social networks.
2. SEO Is Sustainable And Cumulative
Organic SEO is sustainable. For several years, an optimized page that responds to several user queries (user queries = entering keywords in Google search) can obtain a significant volume of traffic.
At least before you start reaping the full benefits of SEO, what is not understood its cumulative value. Let me explain. A parallel should be drawn between SEO and Investment.
In the investment world, capital is invested in obtaining returns. The return then adds up to the capital, for even more return, for even more capital. You see where I’m going.
. An optimized page doesn’t gain more returns, but it does gain popularity, which usually means more traffic, better online experience, more backlinks, and more positive signals.
And Google will benefit your website with more rankings and visitors! Hence the cumulative effect of SEO.
3. Organic Traffic Is The Most Crucial Source Of Traffic For A Majority Of Websites.
The tool is free and powerful. A lot of businesses have search engines the only source of traffic to get potential customers or leads. Google alone monopolizes nearly 60% of all global traffic, all types of traffic combined (just that).
Google also monopolizes around 80% of search traffic than just over 20% for its competitors such as Yahoo, Bing, and DuckDuckGo. Natural Referencing Promotes A Memorable Experience.
Google has invested astronomical sums year after year to improve the experience of users of its platform and the search results it returns.
With all those heavy investments Google is trying to sort out sites and rank them high on search results with having positive user experience then those don’t have.
Speed, ease of navigation, bounce rate, number of pages viewed, consultation time, number of images, level of content difficulty are a small sample of all the factors analyzed by Google to qualify the experience on your site.
Simply you can say that if you do proper SEO to your sites and benefiting user experience your customers will be happy, Google will be happy to rank you high and you will be happy.
4. More Traffic With Intent To Purchase Your Products Or Services
Local SEO facilitates a business owner to respond more specific queries by targeting a local area on regional based rankings.
Quotes, local backlinks, Google My Business, social media profiles, NAP (for a name, address, phone) are all local SEO elements that should be optimized and inspected frequently. For a better click-through rate and even more traffic, management of the e-reputation and the opinions left online is essential.
5. If You Are Not On The 1st Page, You Are Invisible.
Several studies show that the top 3 positions on the first page of search engines alone get almost 40% of all clicks. In total, the first page gets 82% of all clicks. From there, each of the links in positions 11-20 (on the second page) get between 1% and 2% of clicks.
So it’s no secret that if you’re not on the first page of the SERP (“search engine results page”), you will get a low share of total search engine traffic. And who says little traffic says few results. The thing to do to find yourself on the first page of search engines is to optimize your site through SEO.
6. Outperform The Competition With SEO
Take the example of two companies that sell similar products for all practical purposes. One of them implements acceptable organic SEO practices, while the other has an unoptimized website. Which business do you think will attract more customers through search engines? Which business is going to have the fastest growth along with the very best results on the internet? The answer is simple.
Conclusion:
- Organic SEO is inexpensive compared to various traffic acquisition methods.
- A website and its optimized pages can get a high volume of traffic for several years.
- Organic traffic is the most crucial source of traffic acquisition for a majority of websites.
- SEO promotes a memorable user experience.
- SEO allows you to get traffic with a significant interest in your products and services.
- An optimized site whose pages rank on the first page of the SERP gains more clicks and traffic.
- A site implementing acceptable SEO practices can outperform the competition.
Finally, if you have a website then it’s a great place to start. On the other hand, if acceptable SEO practices are not put forward, there is a significant opportunity loss. Are you consciously going to lose such a great opportunity?