Instagram likes and reposts are more of a nice-to-have than a goal in themselves for any business account. To truly succeed, you need to turn engagement into real conversions. To do this, you’ll need to master strategies to maximize your influence and convert viewers into loyal followers, engaged customers, and end up devoted brand advocates.
Read up to learn what content can drive sales and how downloading content can provide real marketing insights.
The Best-Performing Content for Instagram Sales
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For starters, user-generated content on Instagram streamlines engagement, builds trust, and ultimately drives conversions. In other words, you should learn how to incorporate it into your feed in a way that maintains the overall aesthetic of the Ig grid and doesn’t come across as a sponsored post.
Check out some surefire methods to foster your CRO:
1. Feature Positive Feedback :
Harness the power of favorable reviews and comments to showcase genuine customer experiences. Come up with posts and Stories to highlight social approval and back up key benefits of the product. By sharing real screenshots and videos, you get to add up to trust and authority among potential customers that keeps them more willing to engage with your brand and products.
2. Run contests:
Increase user engagement with regular contests and campaigns that inspire page activity. Craft branded Instagram hashtags to track dedicated posts and aggregate valuable user-generated content for future use. Enticing incentives motivate users to establish deeper bounds with your brand, which sparks a sense of community and loyalty.
In addition to contest-specific hashtags, attribute the descriptive ones to your content that complement UGC and encourage user interaction. Put relevant and trending hashtags to advance discoverability and target a wider audience. By optimizing your captions and hashtags, you swell the reach and make your UGC more influential.
4. Establish a strong community
Show that you appreciate it when users repost or tag you and give credits when it is due. React to comments and posts to stay in touch. Encourage dialogue and interaction with engaging questions and polls to start a vibrant communication. A human face behind the brand is a sure thing to move to a family level with your followers.
5. Draft highlights for a long-lasting effect:
Keep UGC in highlights. This way, you can categorize heterogeneous posts by product type, review, or related topic. Make sure your highlights are easily accessible and updated as new media comes in to maintain engagement. Applying content curation strategies to UGC ensures sustainable impact to create a stronger sense of community around your brand.
Yet, it doesn’t mean you should be the mastermind of every Story published. Have a look around what other brands do for useful insights.
Get Working Ideas for CRO With the Instagram Downloader
Since your competitors are a source of effective highlight samples, keeping an eye on what’s happening on their profiles is a smart move. However, some businesses may overlook this method due to the inevitability of becoming part of the statistics. Well, there is a solution.
The Instagram Downloader by Inflact allows users to anonymously browse Stories and Highlights on the platform and download temporary media to have them at hand. It’s not an app or an extension, so you immediately have a number of advantages:
- Being an online service, no login is required. Copy the Instagram username and paste this URL into the search bar.
- Any browser (Safari, Chrome, Firefox, etc.) fits to open the tool on any device.
- Download IG video in HD without watermarks.
- Your private data remains safe. The process is completely anonymous so users won’t get notified about a saved photo or video.
It should be mentioned though that downloading third-party content is only legal for personal use. Saved pieces are a real go-to to create your own quality content when a pinch of inspiration is needed.
Conclusion
To get users to be active on your profile, it’s not enough to just fill your IG grid with aesthetically pleasing media. Make sure you present your products or services in a way that increases conversions. Implement UGC to position your brand in a positive way and use automation tools to adapt trending formats.