Time Magazine may be preparing to send content to the iPad, but not without investing more time in research. On May 26th and 27th the magazine is conducting focus groups aimed at iPad owning subscribers of the magazine. They are lagging behind Interview, Vanity Fair, and others, but this study may be an indication of progress for an iconic magazine, as well as a trend toward making magazine content for the iPad more mainstream in the short term.
For those interested, the email sent at 5:29pm EST reads:
Dear TIME Subscriber:
Do you own an iPad?
Do you intend to buy one in the next few months?
If so, you may qualify for a research interview that TIME is conducting in New York City on May 26th and May 27th, which will help determine what TIME will offer on the iPad. For participating you will be compensated $200 for an hour of your time.
If you are interested, please contact _________ and provide your day and evening phone number – please do not reply to this e-mail. When you contact ____ please let him know you are a TIME Subscriber.
Thank you,
Richard Stengel
Managing Editor – TIME Magazine