Looking for efficient ways to promote your photography business?
We are not surprised. 2020 was a tough year for most entrepreneurs, and the need to promote services online properly has become as urgent as never before.
In this article, you will learn how to get your work in front of the people who need to see it and grow your brand recognition online.
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You probably write some emails every day. If so, use this opportunity to share your professional portfolio with as many potential customers as possible.
No worries, you don’t have to spam.
You just need to include your professional signature in every email you send. The signature created with the help of an email signature generator will allow you to share such info as your contact details, links to social media, website, portfolio, etc. On top of that, you can add your photo and/or logo.
Image source: https://mysignature.io/email-signature-examples
See these email signature examples to get some inspiration.
2. Create a Personal Website
As a professional photographer, you understand that you need to create a personal website as it is one of the vital parts of your brand identity. It affects how potential customers see you and determines whether they contact you for a quote.
Fortunately, today, you can build a custom website without being able to code. All you need are your imagination and a good website builder. The latter one can even help you with the color palette, block position, photograph adjustments, etc.
3. Use a Dedicated Social Media Profile
If you want to be hired and get recognition online, your top priority is to promote your photography and reach out to as many people as possible. Today, almost everyone is using social media. That’s why you need to embrace it too.
One of the most common mistakes photographers make is posting the same content on all social networks. You need to understand how the platforms differ from each other and work towards achieving different goals in each of the social networks you choose.
4. Facebook Group
Facebook is an ideal platform for networking and building your community. Here you can tell clients about yourself and introduce them to your work.
Be active, create your own group, and join other photography groups. Work on your profile and business page – keep them clear and informative, let them show you like a true professional.
5. Instagram profile
You might be surprised, but some photographers don’t have Instagram because they think it’s time-consuming and sets too many limitations for true art.
Instead, they spend hours posting on Flickr or 500px, where almost zero potential customers will see their work (as most users are photographers).
The beauty and convenience of Instagram are that you can post images you wouldn’t usually put in your portfolio. You can also write engaging captions, show a series of work, single photos, behind the scenes, etc.
Image source: https://www.instagram.com/seb_tiberi/?hl=en
6. YouTube channel
This highly-popular platform represents a significant opportunity you may not have considered to get your work in front of a large audience.
It’s not necessary to upload your portfolio as a video to promote your services. Your potential customers will be more enticed to work with you after they see that you are indeed a professional and you provide top-class work. You can show how you edit your photos or teach people how to pose to look good at photos.
7. Professional Twitter account
Twitter really differs from other social media platforms because everything is changing very quickly on it, and the main format of posts is short phrases and opinions. Here you can also show pictures, but it is better to consider Twitter simply as a platform for maintaining contact with subscribers.
It is perfect for small news of your business, requests, and thanks.
Those who decided to sign up to receive your newsletter are prone to be much more involved in your work than those who see your photos while scrolling over thousands of other users’ feeds.
The huge advantage of concentrating your marketing information in an email newsletter is that there is a better chance the recipients will pay attention to what you are sending.
You can provide special discounts, send little how-to tutorials, tell stories, share recent portfolio updates, etc.
9. Produce educational content
To gain recognition and trust, it’s important to add value rather than constantly sell. Don’t be afraid of giving away the best of your knowledge. Be generous with your educational stuff, and it’ll pay off.
You can share valuable insights from an event you have visited recently, mention books you are reading, share your favorite presents, share useful articles from other websites, etc.
10. Run a blog on your website
Regular blogging is a perfect way of generating traffic to your professional website. Another good thing about your own blog is that you can write as much as you wish, and it adds to the story of the photo. People can learn more about you this way.
By the way, you can promote your blog post with your email signature as well. Just put the link to your blog or recent blog post in your signature to let people click on it.