Content is king. You might have heard that adage so often it now comes off as a cliché. But some cliché’s bear repeating as good content that goes viral on the world wide web is as important today as it’s ever been since the internet began back in the early 1990s.
New opportunities on social media platforms like Instagram, TikTok, Twitter, and YouTube have created money making opportunities for business minded bloggers and vloggers (video bloggers) who not only wish to write interesting content but also to make content that influences potential customers who might be interested in certain products and services.
But can you really make good money blogging and vlogging? For instance, how much do YouTubers make? Or put another way, how long does it take to start making real money on an influential video content service like YouTube?
Say one influencing expert in a recent article, making real cash on YouTube is pretty much a numbers game. Prior to being accepted into the YouTube Partners Program or YPP, you have to have at least 1000 subscribers, which isn’t all that hard to accumulate. The truly hard part is collecting the 4,000 hours of public watch hours over the course of the prior year. But once you accomplish both tasks, you will be making money from your videos.
But YouTube is just one of many opportunities for making money as an influencer and blogger. However, making serious cash can take time along with the willingness on your part to make key adjustments as required. According to a new report you might be in the process of growing your personal brand by spending lots of hours at the Starbucks creating written content on your personal blog and also via Instagram captions.
The growth can be slow. But that doesn’t deter you from your ultimate goal which is nothing less than to make a full-time income from your hard work.
Making Money As An Influencer On Brand Partnerships
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While brand-sponsored Instagram posts have become a popular income stream for bloggers, you shouldn’t rely on them as your only income source. If you’re only making money on ads, then it stands to reason you’re going to want to write as many ads as possible. If you do this, you risk overwhelming your base with ads which they will eventually ignore.
You also don’t want to rely on once source of income. You need to spread your wings to make money through brand sponsored ads on numerous social media platforms. That said, here are some ways monetize the content you are already creating.
Podcast Ads
Instagram isn’t the only show in town for brand partnering. If you have your own podcast, you can sell products at the beginning, middle, or end of the program. You can also target your ads towards your audience. For instance, if you have a podcast and/or YouTube channel that’s geared toward mystery readers, you can effectively pitch your books via affiliate links in the podcast/YouTube description.
Blog Features
Sponsored posts on Instagram can easily be expanded into bigger blogs. Say the experts, “you can upsell a blog post feature or a dedicated blog post.” For instance, if you’re writing a blog about Five Top Eyebrow Pencils you can focus on five different brands in your post. Just make sure you’ve tried out all five products so that you’re writing from personal experience.
Sponsored Videos
If you have been working on building a YouTube channel, it’s likely to be smaller than your Instagram account. But that doesn’t mean you can’t bring major value towards a particular brand you’re trying to push.
Also, IGTV (Instagram TV) is said to be an up and coming opportunity, as is TicTok. However, with IGTV, you can create a content series which can give your audience something to look forward to on a regular basis. The key to making YouTube and IGTV work is being consistent with the content you provide.
Video and Photos
Writing blogs isn’t the only game in town. Video and photos can also help brand influencing in social media circles. While some companies feel compelled to spend upwards of tens of thousands of dollars to produce professional quality photos of their products, you might be able to provide excellent photos and video for only hundreds of dollars.
You might even be able to license your video/photo content to different brands making you consistent money down the line.
Affiliate Links
If you add affiliate links to blog posts and to “swipe-up” Instagram stories, you can make consistent cash. If you find yourself recommending certain products and sending along a direct link rather than an affiliate link, “you are leaving money on the table.”
You can tap into Reward Style and Amazon Influencer programs to make money on the products and services you are pushing. Just make sure to let your readers/watchers aware that all links provided are affiliate links which means you are being open about making a small commission on each product sold.