The future of ecommerce is here and it keeps on improving. With eCommerce and technology, vendors can effectively attract and engage potential customers. Now, let’s review the top 5 commerce trends that are most likely to shake the world come 2021.
1. Omni-Channel Retail Strategy
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This is a sales and marketing technique that gives customers a fully-integrated shopping experience by incorporating the mobile shopping and brick-and-mortar store experience. The omnichannel setup is to ensure that all customers, regardless of the channel through which they purchase, get to enjoy the same personalized brand experience. This retail channel keeps track and takes care of all customers across multiple purchasing platforms. In 2021, there will certainly be an increase in the situation of customer-favorite online stores on the high street. Customers should be able to return an undesired product purchased from an online store to a physical store of the same brand. Even if it is in a completely different location. With the use of voice assistants and mobile devices on the rise, one can infer that omnichannel shoppers will expand come 2021.
2. Online Shopping and Augmented Reality
Unlike being a physical store, online shoppers lack the opportunity to try out products they intend to buy. AR will break this barrier. Even at physical stores, customers will not have to stress themselves by trying a product that ends up not their taste. It will enable customers to see how the product fits them before purchasing. By 2021, brands will be steps closer to initiating this technology in stores. This will greatly reduce the percentage of return rates. The flexibility in purchasing is sure to stimulate consumer satisfaction and boost sales. Moreover, this trend unites viewing and shopping into one experience.
3. Customized Packaging and Web Design
Most times, customers recognize products or brands by the packaging. Customers are impressed by unique packaging. The need to have customized packaging is no longer limited to brick-and-mortar store brands. Online stores are likely to lose their edge if they do not customize their products by 2021. Choose packaging that highlights product beauty and durability. Enticing website design is also necessary to retain the interest of customers on your website. There are many agencies offering custom ecommerce web design services.
4. Artificial Intelligence for Shopping
Already a viable trend in shopping, artificial intelligence is used to make intelligent product recommendations to customers. Just a few years ago, we were astonished at the thought of being able to place an order from our desktop or laptop computers and having it arrive in our homes in a week, less or even immediately. Now, technology has progressed to order by speaking to Alexa or Google voice assistant. With this technology, customers are better assisted to know, visualize their products better and sort out their inquiries. 2021 poses a better prospect in this area. Artificial intelligence will be able to locate customers and connect them with available vendors.
5. Better Payment Options
Payment is one of the most important parts of a buyer’s purchasing journey. It marks the point where all things have been decided and the transition of the products into that of the buyer. The bargain is incomplete and fruitless without the vendor receiving a confirmation of payment. That being said, vendors must make the customer’s payment experience as swift and effortless as possible. Update your payment system to one that allows you to process payments in multiple ways. Do not limit the customer’s payment option. A frustrating checkout process can change the mind of the customers at the last minute. It could tilt a customer’s decision towards not buying at all or visiting another store for better options. In 2021, there will be an increase in the acceptance of novel payment methods like cryptocurrency for transactions.
RECOMMENDATION
The art of personalizing dealings with customers has now become a necessity to effectively making sales. These trends are beneficial to customers and vendors who wish to reach a larger community of customers. Likewise, more stores are going online, acquiring multichannel shops and popups that fulfill the long-awaited dreams of customers. There is sure to be an increase in this trend come 2021. Businesses hoping to conquer the market come next year must be able to embrace the latest trends.