Tech is the fastest evolving industry among industries. Today, technology has become an integral part of almost all industries; constructions, fashion, foods, and drinks and among all other sectors. While fashion (a 2.6 trillion dollar industry) is the other fastest and largest industry, technology has a significant impact on it. This article will discuss the top tech trends reshaping the fashion industry.
Like tech, the fashion industry has been a crucial field for innovations for years. The industry is also a fast-moving and cyclic affecting how people interact with each other and the environment. The effects are mainly due to tech fork into the industry. Regarding technology, here are top five trends leading to shaping the fashion industry; tech trends that influence fashion production and consumer culture.
1. Wearable Tech
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From smartwatches, Google glasses, Fitness trackers, body-mounted sensors to smart jewelry such as ring and bracelets, tech has hit the fashion market with a more significant impact.
Wearable technology got in the market in the late 80s when the smartwatches were introduced to the market. The watches did not perform well back then. Years later, the tech started to gain roots in the fashion industry after the introduction of more integrated smartwatches.
While the tech started with wrist wears, it has now advanced to almost all wears, starting from dresses that change color with your mood or surrounding to shoes and socks that track steps and estimates the calories burnt. In recent years, considering the popularity the wearable tech has gained more wearable technology has been designed, and more is yet to come. You can also read interesting read on gifts for marvel fans.
2. Artificial Intelligence (AI)
The evolvement of technology has led to the introduction of artificial intelligence in the fashion industry. Designers and brands are using these AIs in different ways to enhance consumers’ experience, analyze data, and predict the future of the industry. Also, the artificial intelligence is now replacing human designers. AIs are trained in all aspects of fashion design.
Industries use artificial intelligence to track and boost sales. Using artificial intelligence data collection and analyzing tools, manufacturers can make more sound decisions that will enable them to design fashionable clothing.
Consumers, on the other hand, use the AIs to establish the best fits. An excellent example of these customer-tailored AIs is the chatbots used in the online stores. The chatbots track customer’s purchases journey and match them with the best fit regarding the previous purchase.
In addition to that, consumers use AIs to determine the best outfit. By feeding the AIs with personal details such as measurements and preferences, the AI suggests an ideal outfit.
3. Social Sites
Gone are days when fashion shows were broadcasted on TVs only. Today, you can access these shows anywhere through social sites, inform of replay, or live streaming.
While the evolvement of technology is significantly observed in communications, social media such as Instagram and Pinterest are significantly influencing how people interact with the fashion industry. Most consumers use social sites to know the latest, trending fashion in the market.
Manufacturers, on the other hand, use social sites for marketing their products. Also, social media is essential in collecting data and views regarding fashion. Designers can predict the future performance of the new product through social media.
In addition to that, wearable techs are integrated with social sites. A smart dress with the capability to emit colors with twitter followers’ reactions and moods is an excellent example of the integration.
4. 3D Printing
Pioneered by renowned fashion designers like Iris Van Herpen, 3D printing is gaining roots in the fashion industry. Personalization, sustainability, and creativity are some of the primary concerns in the fashion industry. And 3D printing implements almost all meaningful objectives in the industry.
The technology’s 3D printing is perceived as possessing a high potential in redefining and reusing materials, thereby reducing waste and maintaining sustainability in the fashion industry. Besides, the 3D printing materials used in the fashion industry plays a crucial role in industrial endeavor in a sustainable fashion.
Also, 3D printers enable consumers to personalized their fashion. With a printer, you can print your personalized fashion instantly hence minimizing the waiting time and inconveniences from fashion e-commerce.
In addition to that, 3D printing has minimized return cases.
5. Virtual Fitting Rooms
Today, you do not have to waste your precious time trying on different outfits. Virtual fitting rooms have enabled consumers to try on fashion designs online from various online fashion shops.
The technology, Virtual Fitting Rooms, allows shoppers to input their body details like measurements and other specifications. It then analyzes the info and displays an estimate of the consumer’s body size. And suggest the best available outfits. It also helps consumers in trying different outfits showing their look on the screen. The process allows consumers to avoid wrong purchase and complicated return policies from online stores.
Conclusion
Technology holds the future of all industries, both the production industries of edibles such as kratom and manufacturing of things like wearables. For example, the fashion industry is surging into the tech industries. This proofs that the future of fashion will be determined by technology.