If you’re involved in search engine optimization, you’ll realize that the techniques are changing at a swift pace. It’s a challenging task to keep up with Google’s algorithm constantly updating.
The world’s largest search engine is continually getting better at analyzing web pages and presenting users with the best possible results for their queries. This approach ensures that only high-quality sites will rank well.
Users will only remain on a website for some time if they find it useful. Your job is to retain potential customers and minimize your bounce rate.
Here are some unique SEO techniques to enhance your users’ experience and boost your position in SERP. Your focus should primarily be on the former because as the SEO Sydney agency AIA says on their webpage, there’s no point being at the top of Google’s ranking if it doesn’t result in more sales.
Improve Readability of Your Content
Contents
To increase the chance of a higher organic ranking, you’ll need to format your content for the internet. Follow these tips to optimize the readability of your articles:
- Provide quality information: While formatting matters, your writing has to be up to par, or it won’t give you the result you want.
- Write short paragraphs: Each segment should not exceed four sentences, which support one main idea. They should not be too long, as long paragraphs are hard to follow. If you have to split them, ensure that your point is not lost in the process.
- Use sub-headers: These informative headings help readers scan your article and quickly get the gist of what you’re saying.
- If you have lots of stats or facts, listing them using bullet points like this makes it easier for your reader to read.
- Break up your content with images, videos, and graphics so your visitors won’t be overwhelmed by chunks of text. Use white space to make your page more pleasing to the eyes.
Design Your Website for Mobile Users
Statistics show that a majority of searches and purchases are made through smartphones.
Besides this growing trend, you should be aware of Google’s announcement in 2020 that its bots will crawl and index mobile versions of websites before desktops.
This change means that you should base your site’s design on your users’ experience when on their phones. How it looks on computers still matters, but to a much lesser degree.
Write User-Focused Content, and Not for Search Engines
Your business goal is to attract consumers to your website and ultimately make sales. Without generating revenue, the traffic you gain won’t do you any good.
To capture leads that become customers, you should emphasise producing relevant and beneficial content to visitors. If you don’t cater to their needs, they’ll seek other options.
Besides losing the opportunity to convert them into customers, the bounce rate will affect your SERP ranking.
The information you offer should answer the questions users ask when they complete searches. Your role is to determine what people are looking for and write using keywords that provide the solution to their queries.
Do this successfully and you’ve got articles relevant to your audience and optimized for a higher ranking.
Be Responsive
Remember that no SEO strategy remains static for long. You’ve got to keep abreast of changes and be able to adapt to situations as they arise.
However, one fact remains constant. Your objective is to build a customer base and increase sales. Whatever technique you use, remember to focus on the user. Combining this approach with Google’s ever-changing algorithm will keep your site relevant and bring you success.