With the rise of several new and innovative digital marketing strategies, people are questioning the effectiveness of email marketing. However, it is still a preferred marketing option for many industry incumbents. One of the main reasons is its ability to connect with the target audience with a compelling personal touch in every message sent across. Teaming with the best email marketing agency in Australia and crafting an impactful strategy can help in achieving marketing targets easily and affordably. The following points elaborate on why top management still prefers email marketing over other promotion methods.
Emails engage a wide range of audience
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Emails have been around for over 40 years now and have dominated the way we communicate across the world. It has been one of the most used media for communication with users developed their style of replying to the messages. We are conditioned to take action on every email whether is it replying through embedded click options, sign up, make a purchase, or delete. This fact makes emails an effective way to drive people to your website and call for action.
You connect with the customers in real-time
Studies have shown that people are increasingly resorting to mobile devices and use them to check emails and other tasks. With smartphones dominance, emails are as good as mails delivered into the users’ hands. Your targeted audience is more likely to check your emails as soon as it is delivered. This drastic change significantly influences the marketing strategy and calls for a mobile-friendly campaign design.
Constant contact can be maintained
While emails connect you with the prospects in real-time, these do not call for immediate action from the users making. Users can respond to an email at their convenience. This gives a sense to the audience that you value them as well as their time. You can use emails just to keep in touch with them. Send an email for a regular update or inform them about the latest offers to keep them engaged.
It is cost-effective, suitable for limited budget businesses
Let us now talk about the most inspiring benefit of email marketing, its affordability. Email is the least-costing marketing strategy that allows you to reach a colossal number of prospects and customers in less than a single buck. With an effective and well-thought-of strategy, you can grab the attention of a large number of people across the globe and earn high ROIs.
Email marketing is measurable
You can track your email marketing campaign to the fullest. Several tools offer a detailed analysis and reporting of your sent emails including delivery rate, open rate, click-through rate, unsubscribed rate, bounce rate, and many other parameters. These parameters give you valuable insight into what works and what does not. Based on these measures you can tweak your campaign to yield better outcomes.
It allows targeted messaging
Emails are excellent in something called lead nurturing. It is important to understand that your prospects are often on different stages of the purchase cycle. While some may be in the consideration stage, some must be still comparing, and some are ready to buy. You can draft emails differently for all of them to translate the right message at the right stage and increase the conversion rate. This personalization helps in increasing sales and profitability.