Every business collects information from their clients and customers, and it’s no surprise the most common piece of customer information in today’s age is an email address. But what happens when a customer or potential client makes a typo while entering their email address into a sales form? It may be impossible to get in touch with them again.
This is one of the many ways verifying emails are important for business.
So what is email verification? And what makes it so important?
Understanding Email Verification
Contents
Email verification allows a company to verify an email address to ensure it is a real inbox that exists and is able to receive mail. If the mailbox is functional then that is a good sign the email address is real and valid.
Importance of Email Verification
Staying in touch with users and being able to reach potential clients via email is crucial for any business. It’s also necessary to filter bogus user information, like fake email addresses that users frequently enter when trying to access a free service. With that said, it’s clear to see why email verification is so important for companies to use online. Let’s discuss some other reasons:
Hard Bounce Emails
Hard bounce emails can kill your business. Hard bounces occurs when you send a message to an email address that simply does not exist. It could also happen when you send an email to an account which previously existed, but is no longer active. Each bounce counts as a strike against your domain or IP address.
For this reason, it is advised that companies filter old emails in any marketing or user lists. It is also important to make sure all new emails are verified and do not have any typos or bogus information.
Spam Traps
Many email addresses that once were active, are now deactivated and used by mail providers to detect emails deemed as spam. If too many messages are going to spam traps, then it will greatly hurt a company’s chances of reaching the inbox folder of their clients. Instead, your emails will be routed to the spam folder.
Getting emails into the inbox can make the difference between thousands of dollars in sales compared to a failed email marketing campaign. Take time to verify all the emails that are on your lists. It’s best to perform this task every few months since the statues can change so frequently.
Blacklisting & Spam
Blacklisting can occur when your company has emailed too much spam or messaged too many bounced emails or spamtraps. This usually is on a per domain or IP level, so all future messages from your domain may also be blacklisted. With blacklisting, all of your email is completely blocked and does not even end up in a spam folder.
The amount of spam and bounces a domain receives is tracked over a long period of time. With so many issues that can go wrong with emails, it’s important to verify emails from the very beginning and before any messages are sent to their address.
Overall, these practices will help any company have better marketing campaigns, greater customer reach, and less issues with emails bouncing or ending up in the spam folder.