For those daring enough to take their dreams into their own hands, self-publishing is the new frontier. It’s a great way for entrepreneurs and creators to bring their ideas to life without relying on traditional routes that can be both difficult and expensive. So, if you’ve written your manuscript and are ready to go, why not take the plunge and try self-publishing?
This blog post will tell you why now might be the best time for aspiring authors like yourself to make their mark.
A Huge Online Opportunity:
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We can all agree that the future is digital. With more and more people relying heavily on their smartphones, tablets, and laptops, it’s easier than ever to access digital content. It means that anyone can self-publish their work and reach an amazing amount of potential readers.
Amazon Kindle, for instance, owns 70% of the e-Book market and has a huge platform of potential readers. You can also try BookBay, a platform that allows readers to buy and sell digital books. It means you’ll be able to sell directly to readers and even offer discounts or promotional offers to help you stand out from the competition.
It is Cost-Effective:
One of the biggest advantages of self-publishing is that it’s significantly cheaper than traditional publishing methods. You won’t have to pay a hefty fee to an agent or publisher, nor will you need to invest in costly book printing and distribution services. Instead, you’ll only need to pay a small fee to the self-publishing platform you’re using, and then you’ll be able to keep a larger percentage of the profits for yourself.
Plus, you’ll have full control over the pricing of your book, so you can ensure it’s affordable enough to be attractive to potential readers.
Freedom to Create:
When you self-publish, you’ll be free to create whatever type of content you want. Plus, you can have complete creative control over your work without the need to adhere to strict guidelines and deadlines. So, whether you want to write a book, create an e-book, or even develop your magazine or book series, the field is wide open. The highest sellers, however, are e-books, as they have a much shorter time-to-market and a global reach.
Enjoy a Higher Payout:
With self-publishing, you’ll enjoy a much higher royalty rate than traditional publishers. The royalty rate is the percentage of sales that goes back to the author. So, if you can successfully promote your book and get it into the hands of readers, you’ll reap the benefits of your hard work.
Traditional publishers typically pay authors around 10–12% of the book’s net sales, whereas self-published authors earn up to 70% or more. It means you’ll be able to keep a large portion of the profits.
You Can Market Your Book Better:
Publishers claim to do extensive marketing for the books they publish. That’s laughable! In reality, publishing houses rarely go above and beyond to market the books they publish. So, you must consider self-publishing if you want more control over how your book is marketed and promoted.
Plus, with the rise of social media and other digital marketing platforms, it’s easier than ever to get your message out there and start building an audience. You can use free platforms like Twitter, Facebook, or Instagram to market your book and grow a following. You can also invest in paid advertising, such as Google Ads or Amazon Ads, to get the word out even more.
Doesn’t Matter Who Published It:
Some people believe they can enjoy the credibility of being published by a big publisher only if they go with the traditional publishing route. This misconception is so wrong! A book’s success depends on how well it captivates readers. Even if you self-publish your book, it can be a bestseller! So, instead of investing time and money in traditional publishing, you can focus on producing quality content readers love.
You Have More Control:
Did you know that most publishers include terms in the contract that limit the author’s rights? It means the publisher has the final say and can decide what to do with the book. That includes the cover design, the marketing approach, and pricing.
Yes, it doesn’t matter whether you agree with the publisher’s decisions or not.
When you self-publish, however, you have full control over all aspects of your book. You can decide what your book will look like, how it will be marketed, and even the pricing structure.
No Lag:
Traditional publishing can take months or even years. That’s because you have to first secure an agent, wait for the agent to approach publishers, and then go through the editing process with them. When you self-publish, however, you can complete the entire process within a few weeks. That’s because you don’t need an agent or a publisher to approve your book before it goes out into the world. You can launch your book as soon as you’re ready.
Takeaway:
Self-publishing is an incredible way for entrepreneurs to make their creative work known without the hassle of traditional publishing. Through self-publishing, entrepreneurs can enjoy higher royalties, better marketing capabilities, and total control over their content. Plus, the entire process is much faster than traditional publishing. So if you’re ready to start sharing your story and boosting your business with the power of publishing, crack open a notebook (or grab your laptop), and let’s get started!