Instagram is a social media app that has taken the world by storm. It’s captivated billions of users and turned them into brands in themselves. Why does Instagram work so well for business?
It all starts with the layout, which is specifically designed to make it easy for people to take photos and post them on their accounts without any knowledge of how to use any other social media site. The posts are also displayed very prominently on your feed, making it easier for you to see what others have posted.
This makes it great for businesses because you can share your posts easily with friends or followers as well as advertise products or services with ease. If you are new to Instagram, you might want to be aware of all of these benefits and more. Here is what makes Instagram a great tool for business.
A massive audience
These days more and more businesses are starting to make use of social media platforms when it comes to marketing, especially that of Instagram, and there are many great reasons for this. If you are looking to make use of Instagram for marketing purposes here are some of the best reasons.
By far one of the biggest reasons why businesses have started flocking to Instagram as a marketing tool is because it has an incredibly large audience. With over a billion active monthly users you will undoubtedly be able to find a target audience that is suitable for your business and interested in your content.
Although you wouldn’t be able to reach every single user on the platform with such a large audience it means that there are many niches for you to feel part of and to choose from and many audience members within each of these individual niches. It is no doubt that a large audience is good for marketing purposes
Talk about how there’s a massive audience on Instagram, how many users it has, why this is a benefit to brands, how it means your consumers probably use Instagram already, how there are many niches and how your audience might belong to them, etc
Numerous ways to engage
The next reason why Instagram makes for a great tool for businesses is that unlike traditional marketing or advertising, Instagram offers you many different ways in which you can engage with your audience and interact with them
These days engagement is one of the key elements of social media marketing or just marketing in general and it is one of the best ways for Instagram growth. With different methods of engagement such as commenting, liking, sharing, tagging, following, and so much more there are so many different options for you to make use of and so many different ways in which you can reach different audiences
making use of as many of these different engagement methods as possible is one of the best ways to grow your audiences and reach your target audience in an efficient and effective manner
Raise brand awareness
Brand awareness is a major part of brand marketing or business marketing and is essentially how well known your brand is and how recognizable it is.
As a brand, Instagram is a great platform to make use of when it comes to marketing because it can increase your brand awareness tenfold. Through organic marketing on Instagram, you can build and improve your brand relationships with your followers and with customers as well.
Direct traffic
By far one of the biggest perks of using Instagram as a marketing tool is the fact that it is one of the best ways to direct traffic to your store and your website. These days you can buy just about anything online and by giving access to your online store efficiently and quickly people are more likely to shop there. This makes it easier for customers to find it as opposed to having to search for the link itself. On Instagram, you can also make use of paid advertisements and here you can include links to your website as well