A recent Canalys report suggests that perhaps Microsoft would benefit from dropping the price of the Windows RT operating system (OS). As much as a 60% drop. Here’s a quote from Canalys Senior Analyst, Tim Coulling:
“The outlook for Windows RT appears bleak. Hardware OEMs are ignoring it due, in part, to a pricing strategy that does not align with the economics of the pad market. We expect Microsoft to rethink its pricing strategy for RT in the coming weeks. Dropping the price by 60% should get OEMs back onside”
This statement is prompted by the fact that only 3% of tablets shipped in Q4 2012 had a Microsoft operating system on it. Surface with Windows RT sales have been dismal, numbering only 720,000 shipped. No number is known as to how many were actually sold. I’m a Surface RT owner, and it gets a fair amount of use from me. I’m writing this very article on it. But too many times I need a legacy Windows program, and reach for the laptop. Not too mention the awkwardness of holding the Surface on my lap and trying to type. Nevertheless, I’m pleased with it.
Chromebook Gaining
Google’s Chromebook may also be putting the brakes on Windows 8 sales. Coulling says “Google and their Chromebook is a great example of a browser with a tiny little operating system. It just shows what can be done.” Despite the $1300.00 Pixel, Chromebooks are gaining in popularity.
Windows 8 Growth
While Windows RT has a long road ahead of itself, I get the feeling Microsoft is not going to abandon the OS anytime soon. As with Windows Phone 8, Microsoft is being very patient and letting the OS mature and grow into consumer acceptance.